Criteo (FRA:CI5A) ROCE %: 3.90% (As of Mar. 2026)

What is Criteo ROCE %?

Criteo FRA:CI5A +0.50% 70 ROCE % is 3.90% as of Mar. 2026. GuruFocus rates FRA:CI5A with a GF Score™ of 70/100 and a GF Value™ of €24.80. The stock has 4 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Criteo's annualized ROCE % for the quarter that ended in Mar. 2026 was 3.90%.

Criteo (FRA:CI5A) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Criteo ROCE % Related Terms

Criteo ROCE % Historical Data

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The historical data trend for Criteo's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Criteo ROCE % Chart

Criteo Annual Data

Trend

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Dec25

ROCE %

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12.61

3.91

6.43

13.06

15.15

Criteo Quarterly Data
	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25	Jun25	Sep25	Dec25	Mar26
ROCE %	Get a 7-Day Free Trial															16.28	9.00	16.04	22.10	3.90

70GF Score

Criteo SA FRA:CI5A

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Criteo ROCE % Calculation

Criteo's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	175.954	/	( ( (2164.459 - 999.503)	+	(1879.831 - 721.335) )	/ 2 )
	=	175.954	/	( (1164.956	+	1158.496)	/ 2 )
	=	175.954	/	1161.726
	=	15.15 %

Criteo's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	45.108	/	( ( (1879.831 - 721.335)	+	(1792.323 - 637.547) )	/ 2 )
	=	45.108	/	( ( 1158.496	+	1154.776 )	/ 2 )
	=	45.108	/	1156.636
	=	3.90 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

Frequently Asked Questions Learn more about ROCE % →

What does a ROCE % of 3.90% mean?

Criteo (FRA:CI5A) has a ROCE % of 3.90% as of Mar. 2026.

Is Criteo's ROCE % too high?

Criteo's current ROCE % is 3.90%. The Media - Diversified industry median ROCE % is 3.08. Criteo's value of 3.90% is 26.6% above this industry median. Overall, Criteo has a GF Score™ of 70/100, reflecting its overall financial health beyond just this single metric.

How does Criteo's ROCE % compare to QNST and EEX?

Criteo's ROCE % of 3.90% can be compared against companies in the Media - Diversified industry. The industry median ROCE % is 3.08. Criteo's value of 3.90% is 26.6% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROCE % for a Media - Diversified company?

The median ROCE % among Media - Diversified companies is 3.08, based on 979 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Criteo's current ROCE % of 3.90% is 26.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROCE % mean?

A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median ROCE % is 3.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Criteo's current ROCE % is 3.90%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Criteo stock overvalued right now?

Criteo (FRA:CI5A) has a current ROCE % of 3.90%. The stock's GF Value™ is €24.80, compared to a current price of €20.00 — trading 19.4% below its estimated fair value. The current ROCE % is 3.90% and 26.6% above the Media - Diversified industry median of 3.08. Criteo's overall GF Score™ is 70/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROCE % calculated?

ROCE % is calculated from a company's financial statements. For Criteo (FRA:CI5A), the current ROCE % is 3.90% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Criteo (FRA:CI5A) Overvalued in 2026?

Based on GuruFocus' analysis, Criteo stock appears to be undervalued. The current stock price of €20.00 is trading 19.4% below its estimated GF Value™ of €24.80.

Key valuation signals for FRA:CI5A:

ROCE %: 3.90%
GF Value™: €24.80 vs. price of €20.00 (19.4% below fair value)
GF Score™: 70/100 with 4 warning signs
Industry Position: 26.6% above the Media - Diversified median

No single metric tells the full story. See the FRA:CI5A stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Criteo Business Description

Industry Communication Services Media - Diversified

Comparable Companies QNST EEX EVC ADV CCO NEXN NCMI TC TSQ DV APP XPAR:PUB OMC SZSE:002027 TTD SZSE:300058 TSE:4324 SZSE:002131 XPAR:DEC LFTO

Other Exchanges CRTO:USA CRTO N:Mexico 0I4T:UK

Address 32 Rue Blanche, Paris, FRA, 75009

Website https://www.criteo.com

Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. Retail Media: This segment encompasses revenue generated from brands, agencies, and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services. Performance Media: This segment encompasses targeting capabilities and supply and AdTech services. The majority of its revenues is generated from the performance media segment.

70GF Score

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€20.00

Price

€24.80

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