ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Digital Brand Media & Marketing Group's annualized return on invested capital (ROIC %) for the quarter that ended in Feb. 2026 was -8.51%.
Digital Brand Media & Marketing Group (OTCPK:DBMM) ROIC % Explanation
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Digital Brand Media & Marketing Group's WACC % is 16.93%. Digital Brand Media & Marketing Group's ROIC % is -9.36% (calculated using TTM income statement data).
Digital Brand Media & Marketing Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Digital Brand Media & Marketing Group ROIC % Related Terms
Digital Brand Media & Marketing Group ROIC % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Digital Brand Media & Marketing Group ROIC % Chart
For the Advertising Agencies subindustry, Digital Brand Media & Marketing Group's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Digital Brand Media & Marketing Group ROIC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Digital Brand Media & Marketing Group's ROIC % distribution charts can be found below:
* The bar in red indicates where Digital Brand Media & Marketing Group's ROIC % falls into.
Note:
The Operating Income data used here is four times the quarterly (Feb. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Digital Brand Media & Marketing Group (DBMM) has a ROIC % of -8.51% as of Feb. 2026. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Digital Brand Media & Marketing Group and its competitors.
Is Digital Brand Media & Marketing Group's ROIC % too high?
Digital Brand Media & Marketing Group's current ROIC % is -8.51%.
How does Digital Brand Media & Marketing Group's ROIC % compare to SOPAQ and ONAR?
Digital Brand Media & Marketing Group's ROIC % of -8.51% can be compared against companies in the Media - Diversified industry. The industry median ROIC % is 1.41. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for a Media - Diversified company?
The median ROIC % among Media - Diversified companies is 1.41, based on 1,016 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Digital Brand Media & Marketing Group and its competitors. For the Media - Diversified industry, the median ROIC % is 1.41 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Digital Brand Media & Marketing Group's current ROIC % is -8.51%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Digital Brand Media & Marketing Group stock overvalued right now?
Digital Brand Media & Marketing Group (DBMM) has a current ROIC % of -8.51%. The current ROIC % is -8.51%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Digital Brand Media & Marketing Group (DBMM), the current ROIC % is -8.51% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Digital Brand Media & Marketing Group Business Description
Digital Brand Media & Marketing Group Inc delivers marketing consulting and technology solutions through its subsidiary, focusing on business-to-business technology sectors like market sectors including SaaS, Blockchain, Fintech, Software Sales, and Technology. The company operates in one segment: marketing consulting services. Its primary sources of revenue are Digital Analytics and Advisory Services.
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