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Inuvo (INUV) 3-Year ROIIC % : 69.73% (As of Dec. 2023)


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What is Inuvo 3-Year ROIIC %?

3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year. Inuvo's 3-Year ROIIC % for the quarter that ended in Dec. 2023 was 69.73%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.

The industry rank for Inuvo's 3-Year ROIIC % or its related term are showing as below:

INUV's 3-Year ROIIC % is ranked better than
87.28% of 1006 companies
in the Media - Diversified industry
Industry Median: 0.105 vs INUV: 69.73

Inuvo 3-Year ROIIC % Historical Data

The historical data trend for Inuvo's 3-Year ROIIC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Inuvo 3-Year ROIIC % Chart

Inuvo Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
3-Year ROIIC %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -57.03 75.00 94.57 71.73 69.73

Inuvo Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
3-Year ROIIC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 71.73 - - - 69.73

Competitive Comparison of Inuvo's 3-Year ROIIC %

For the Advertising Agencies subindustry, Inuvo's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Inuvo's 3-Year ROIIC % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Inuvo's 3-Year ROIIC % distribution charts can be found below:

* The bar in red indicates where Inuvo's 3-Year ROIIC % falls into.



Inuvo 3-Year ROIIC % Calculation

Inuvo's 3-Year ROIIC % for the quarter that ended in Dec. 2023 is calculated as:

3-Year ROIIC %=3-Year Incremental Net Operating Profit After Taxes (NOPAT)**/3-Year Incremental Invested Capital**
=( -10.3753319 (Dec. 2023) - -8.049 (Dec. 2020) )/( 17.838 (Dec. 2023) - 21.174 (Dec. 2020) )
=-2.3263319/-3.336
=69.73%***

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.


Inuvo  (AMEX:INUV) 3-Year ROIIC % Explanation

Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.

High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.

Be Aware

It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.


Inuvo 3-Year ROIIC % Related Terms

Thank you for viewing the detailed overview of Inuvo's 3-Year ROIIC % provided by GuruFocus.com. Please click on the following links to see related term pages.


Inuvo (INUV) Business Description

Traded in Other Exchanges
Address
500 President Clinton Avenue, Suite 300, Little Rock, AR, USA, 72201
Inuvo Inc develops and sells information technology solutions for marketing. It develops technology to deliver content and targeted advertisements over the internet. Its products and services include ValidClick and IntentKey. The company's platforms identify and message online audiences for any product or service across devices, channels, and formats, including video, mobile, connected TV, display, social, and native. It has clients from various industries that include retail, automotive, insurance, health care, technology, telecommunications, and finance. Its ValidClick platform provides marketing services to Yahoo, Google, and Microsoft. Geographically all its operations function through the United States.
Executives
Barry Lowenthal officer: President 500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Kenneth Ewell Lee director 500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Jonathan Bond director C/O SITO MOBILE, LTD., 100 TOWN SQUARE PLACE, SUITE 204, JERSEY CITY NJ 07310
Charles D Morgan director, 10 percent owner 3530 GILLESPIE STREET, DALLAS TX 75219
John B Pisaris officer: General Counsel C/O MIVA, INC., 5220 SUMMERLIN COMMONS BLVD., SUITE 500, FORT MYERS FL 33907
Barrett Don Walker Iii officer: Chief Operating Officer 143 VARICK STREET, NEW YORK NY 10013
Richard K Howe director, officer: Chief Executive Officer 1 INFORMATION WAY, LITTLE ROCK AR 72202
Gordon J Cameron director 8415 WEMBLEY CT., CHAGRIN FALLS OH 44023
G Kent Burnett director 1600 CANTRELL ROAD, LITTLE ROCK AR 72201
Patrick Terrell 10 percent owner
Tocqueville Asset Management L.p. other: Director-by-Deputization 40 WEST 57TH STREET, 19TH FLOOR, NEW YORK NY 10019
Andrea Haldeman officer: Chief Revenue Officer 500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Netseer Inc 10 percent owner 5104 Old Ironsides Drive, Suite 108, Santa Clara CA 95054
Wallace D Ruiz officer: CFO
Charles L Pope director 4902 EISENHOWER BOULEVARD, TAMPA FL 33634