Gross Margin % is calculated as gross profit divided by its revenue. Inuvo's Gross Profit for the
three
months ended in Dec. 2024 was $21.76 Mil. Inuvo's Revenue for the
three
months ended in Dec. 2024 was $26.19 Mil. Therefore, Inuvo's Gross Margin % for the quarter that ended in Dec. 2024 was 83.07%.
The historical rank and industry rank for Inuvo's Gross Margin % or its related term are showing as below:
INUV'
s Gross Margin % Range Over the Past 10 Years
Min: 53.91 Med: 68.23 Max: 85.82
Current: 85.64
During the past 13 years, the highestGross Margin % of Inuvo was 85.82%. The lowest was 53.91%. And the median was 68.23%.
INUV's Gross Margin % is ranked better than 92.34% of 2636
companies
in the Software industry
Industry Median: 41.015
vs INUV: 85.64
Inuvo had a gross margin of 83.07% for the quarter that ended in Dec. 2024 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Inuvo was 4.30% per year.
Inuvo Gross Margin % Historical Data
The historical data trend for Inuvo's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Application subindustry, Inuvo's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Inuvo's Gross Margin % Distribution in the Software Industry
For the Software industry and Technology sector, Inuvo's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Inuvo's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Inuvo (AMEX:INUV) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Inuvo had a gross margin of 83.07% for the quarter that ended in Dec. 2024 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Inuvo Gross Margin % Related Terms
Thank you for viewing the detailed overview of Inuvo's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
Inuvo Inc develops and sells information technology solutions for marketing. It develops technology to deliver content and targeted advertisements over the internet. Its products and services include ValidClick and IntentKey. The company's platforms identify and message online audiences for any product or service across devices, channels, and formats, including video, mobile, connected TV, display, social, and native. It has clients from various industries that include retail, automotive, insurance, health care, technology, telecommunications and finance. Inuvo's revenue is derived from the placement of digital advertising throughout devices, websites, applications and browsers across social, search and programmatic advertising channels.
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