KMD Brands (ASX:KMD) Selling, General, & Admin. Expense: A$415.8 Mil (TTM As of Jan. 2026)

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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ASX:KMD KMD Brands Ltd ASX:KMD
48 GF Score
Price A$1.42
GF Value A$5.75
Valuation Possible Value Trap
! 3 Warning Signs
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What is KMD Brands Selling, General, & Admin. Expense?

KMD Brands ASX:KMD -1.05% 48 Selling, General, & Admin. Expense is A$415.8 Mil as of Jan. 2026. GuruFocus rates ASX:KMD with a GF Score™ of 48/100 and a GF Value™ of A$5.75 (Possible Value Trap). The stock has 3 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. KMD Brands's selling, general, & admin. expense for the six months ended in Jan. 2026 was A$193.4 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jan. 2026 was A$415.8 Mil.


KMD Brands  (ASX:KMD) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


KMD Brands Selling, General, & Admin. Expense Related Terms


KMD Brands Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for KMD Brands's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

KMD Brands Selling, General, & Admin. Expense Chart

KMD Brands Annual Data
Trend Jul16 Jul17 Jul18 Jul19 Jul20 Jul21 Jul22 Jul23 Jul24 Jul25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 341.48 367.60 419.23 390.32 427.67

KMD Brands Semi-Annual Data
Jul16 Jan17 Jul17 Jan18 Jul18 Jan19 Jul19 Jan20 Jul20 Jan21 Jul21 Jan22 Jul22 Jan23 Jul23 Jan24 Jul24 Jan25 Jul25 Jan26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 197.71 198.05 202.45 222.42 193.41

ASX:KMD vs RL, LEVI, VFC: Selling, General, & Admin. Expense Comparison

For the Apparel Manufacturing subindustry, KMD Brands's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


KMD Brands Selling, General, & Admin. Expense vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, KMD Brands's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where KMD Brands's Selling, General, & Admin. Expense falls into.


ASX:KMD
48GF Score
KMD Brands Ltd ASX:KMD
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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KMD Brands Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jan. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was A$415.8 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of A$415.8 Mil mean?
KMD Brands (ASX:KMD) has a Selling, General, & Admin. Expense of A$415.8 Mil as of Jan. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on KMD Brands and its competitors.
Is KMD Brands' Selling, General, & Admin. Expense too high?
KMD Brands' current Selling, General, & Admin. Expense is A$415.8 Mil. Overall, KMD Brands has a GF Score™ of 48/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does KMD Brands' Selling, General, & Admin. Expense compare to RL and LEVI?
KMD Brands' Selling, General, & Admin. Expense of A$415.8 Mil can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Manufacturing - Apparel & Accessories company?
A good Selling, General, & Admin. Expense depends on the Manufacturing - Apparel & Accessories industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on KMD Brands and its competitors. KMD Brands's current Selling, General, & Admin. Expense is A$415.8 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is KMD Brands stock overvalued right now?
Based on GuruFocus' analysis, KMD Brands (ASX:KMD) is currently considered Possible Value Trap. The stock's GF Value™ is A$5.75, compared to a current price of A$1.42 — trading 75.3% below its estimated fair value. The current Selling, General, & Admin. Expense is A$415.8 Mil. KMD Brands' overall GF Score™ is 48/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For KMD Brands (ASX:KMD), the current Selling, General, & Admin. Expense is A$415.8 Mil as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is KMD Brands (ASX:KMD) Overvalued in 2026?

Based on GuruFocus' analysis, KMD Brands stock appears to be undervalued. The current stock price of A$1.42 is trading 75.3% below its estimated GF Value™ of A$5.75. GuruFocus considers KMD Brands to be Possible Value Trap.

Key valuation signals for ASX:KMD:

  • Selling, General, & Admin. Expense: A$415.8 Mil
  • GF Value™: A$5.75 vs. price of A$1.42 (75.3% below fair value)
  • GF Score™: 48/100 with 3 warning signs

No single metric tells the full story. See the ASX:KMD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


KMD Brands Business Description

Address 223 Tuam Street, Christchurch Central, Christchurch, NZL, 8011
KMD Brands Ltd is a designer, marketer, retailer, and wholesaler of apparel, footwear, and equipment for surfing and the outdoors. The company operates through three brands including Kathmandu, which is a designer, retailer, and wholesaler of apparel footwear, and equipment for outdoor travel and adventure; Rip Curl, which is a designer, manufacturer, wholesaler and retailer of surfing equipment and apparel; and Oboz, which is a designer, wholesaler and online retailer of outdoor footwear. The company generates the majority of its revenue from the Kathmandu segment.
48GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$1.42
Price
A$5.75
GF Value