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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Alter Ego Media's selling, general, & admin. expense for the
six
months ended in Dec. 2025 was €11.2 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was €22.2 Mil.
Alter Ego Media (ATH:AEM) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Alter Ego Media Selling, General, & Admin. Expense Related Terms
Alter Ego Media Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Alter Ego Media's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Alter Ego Media Selling, General, & Admin. Expense Chart
Alter Ego Media Annual Data
Trend
Dec24
Dec25
Selling, General, & Admin. Expense
21.80
22.19
Alter Ego Media Semi-Annual Data
Jun24
Dec24
Jun25
Dec25
Selling, General, & Admin. Expense
10.89
10.91
11.04
11.15
ATH:AEM vs APP, OMC, TTD: Selling, General, & Admin. Expense Comparison
For the Advertising Agencies subindustry, Alter Ego Media's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Alter Ego Media Selling, General, & Admin. Expense vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Alter Ego Media's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Alter Ego Media's Selling, General, & Admin. Expense falls into.
Alter Ego Media Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was €22.2 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of €22.2 Mil mean?
Alter Ego Media (ATH:AEM) has a Selling, General, & Admin. Expense of €22.2 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Alter Ego Media and its competitors.
Is Alter Ego Media's Selling, General, & Admin. Expense too high?
Alter Ego Media's current Selling, General, & Admin. Expense is €22.2 Mil. Overall, Alter Ego Media has a GF Score™ of 19/100, reflecting its overall financial health beyond just this single metric.
How does Alter Ego Media's Selling, General, & Admin. Expense compare to APP and OMC?
Alter Ego Media's Selling, General, & Admin. Expense of €22.2 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Alter Ego Media and its competitors. Alter Ego Media's current Selling, General, & Admin. Expense is €22.2 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Alter Ego Media stock overvalued right now?
Alter Ego Media (ATH:AEM) has a current Selling, General, & Admin. Expense of €22.2 Mil. The current Selling, General, & Admin. Expense is €22.2 Mil. Alter Ego Media's overall GF Score™ is 19/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Alter Ego Media (ATH:AEM), the current Selling, General, & Admin. Expense is €22.2 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Alter Ego Media SA operates in two sectors. The first sector includes television broadcasting, radio broadcasting and audiovisual content creation. The television broadcasting activity is carried out through the television station with the MEGA logo, as well as MEGA's Hybrid Television, MEGA PLAY and the website. The radio broadcasting activity is carried out through the radio station MY RADIO 104.6. The Group is also actively involved in the development and creation of original audiovisual content, on the one hand intended to meet the needs of the Group. The second sector includes printed and electronic publications. This activity includes the news media TO VIMA, TA NEA and OIKONOMIKOS TACHYDROMOS, the web portal, as well as the creation of thematic content for various subjects.
19GF Score
Get the complete analysis for ATH:AEM
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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