Cheetah Mobile (FRA:0C9) Selling, General, & Admin. Expense: €74.2 Mil (TTM As of Mar. 2026)

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Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:0C9 Cheetah Mobile Inc FRA:0C9
49 GF Score
Price €2.58
GF Value €4.87
! 2 Warning Signs
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What is Cheetah Mobile Selling, General, & Admin. Expense?

Cheetah Mobile FRA:0C9 +3.20% 49 Selling, General, & Admin. Expense is €74.2 Mil as of Mar. 2026. GuruFocus rates FRA:0C9 with a GF Score™ of 49/100 and a GF Value™ of €4.87. The stock has 2 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Cheetah Mobile's selling, general, & admin. expense for the three months ended in Mar. 2026 was €17.3 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was €74.2 Mil.


Cheetah Mobile  (FRA:0C9) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Cheetah Mobile Selling, General, & Admin. Expense Related Terms


Cheetah Mobile Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Cheetah Mobile's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Cheetah Mobile Selling, General, & Admin. Expense Chart

Cheetah Mobile Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 78.11 93.59 60.63 76.97 76.30

Cheetah Mobile Quarterly Data
Dec20 Mar21 Jun21 Sep21 Dec21 Jun22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 20.09 20.41 17.10 19.37 17.30

FRA:0C9 vs BZFD, BODI, GIBO: Selling, General, & Admin. Expense Comparison

For the Internet Content & Information subindustry, Cheetah Mobile's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Cheetah Mobile Selling, General, & Admin. Expense vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Cheetah Mobile's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Cheetah Mobile's Selling, General, & Admin. Expense falls into.


FRA:0C9
49GF Score
Cheetah Mobile Inc FRA:0C9
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Cheetah Mobile Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €74.2 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of €74.2 Mil mean?
Cheetah Mobile (FRA:0C9) has a Selling, General, & Admin. Expense of €74.2 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Cheetah Mobile and its competitors.
Is Cheetah Mobile's Selling, General, & Admin. Expense too high?
Cheetah Mobile's current Selling, General, & Admin. Expense is €74.2 Mil. Overall, Cheetah Mobile has a GF Score™ of 49/100, reflecting its overall financial health beyond just this single metric.
How does Cheetah Mobile's Selling, General, & Admin. Expense compare to BZFD and BODI?
Cheetah Mobile's Selling, General, & Admin. Expense of €74.2 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for an Interactive Media company?
A good Selling, General, & Admin. Expense depends on the Interactive Media industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Cheetah Mobile and its competitors. Cheetah Mobile's current Selling, General, & Admin. Expense is €74.2 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cheetah Mobile stock overvalued right now?
Cheetah Mobile (FRA:0C9) has a current Selling, General, & Admin. Expense of €74.2 Mil. The stock's GF Value™ is €4.87, compared to a current price of €2.58 — trading 47% below its estimated fair value. The current Selling, General, & Admin. Expense is €74.2 Mil. Cheetah Mobile's overall GF Score™ is 49/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Cheetah Mobile (FRA:0C9), the current Selling, General, & Admin. Expense is €74.2 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Cheetah Mobile (FRA:0C9) Overvalued in 2026?

Based on GuruFocus' analysis, Cheetah Mobile stock appears to be undervalued. The current stock price of €2.58 is trading 47% below its estimated GF Value™ of €4.87.

Key valuation signals for FRA:0C9:

  • Selling, General, & Admin. Expense: €74.2 Mil
  • GF Value™: €4.87 vs. price of €2.58 (47% below fair value)
  • GF Score™: 49/100 with 2 warning signs

No single metric tells the full story. See the FRA:0C9 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Cheetah Mobile Business Description

Other Exchanges CMCM:USA
Address Building No. 11, Wandong Science and Technology Cultural Innovation Park, No.7 Sanjianfangnanli, Chaoyang District, Beijing, CHN, 100024
Cheetah Mobile Inc along with its subsidiaries provides comprehensive products and services on PCs and mobile devices. It generates revenue from utility-related business, including advertising services and premium membership services. It also provides multi-cloud management platform and overseas advertising agency service. The company operates in two segments: Internet business, and AI and others. The companies products and services includes Robotic Products, Global to B Services etc. The firm's majority of the revenue is derived from the internet business segment that provides mobile advertising services to advertising customers, as well as selling advertisements and referring user traffic on its mobile and PC platforms. Geographically, it derives the majority of its revenue from the PRC.
49GF Score

Get the complete analysis for FRA:0C9

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€2.58
Price
€4.87
GF Value