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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. AEON Stores (Hong Kong) Co's selling, general, & admin. expense for the
six
months ended in Dec. 2025 was €26.4 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was €55.4 Mil.
AEON Stores (Hong Kong) Co (FRA:AVK1) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
AEON Stores (Hong Kong) Co Selling, General, & Admin. Expense Related Terms
AEON Stores (Hong Kong) Co Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for AEON Stores (Hong Kong) Co's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
AEON Stores (Hong Kong) Co Selling, General, & Admin. Expense Chart
FRA:AVK1 vs DDS, M: Selling, General, & Admin. Expense Comparison
For the Department Stores subindustry, AEON Stores (Hong Kong) Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
AEON Stores (Hong Kong) Co Selling, General, & Admin. Expense vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, AEON Stores (Hong Kong) Co's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where AEON Stores (Hong Kong) Co's Selling, General, & Admin. Expense falls into.
AEON Stores (Hong Kong) Co Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was €55.4 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of €55.4 Mil mean?
AEON Stores (Hong Kong) Co (FRA:AVK1) has a Selling, General, & Admin. Expense of €55.4 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on AEON Stores (Hong Kong) Co and its competitors.
Is AEON Stores (Hong Kong) Co's Selling, General, & Admin. Expense too high?
AEON Stores (Hong Kong) Co's current Selling, General, & Admin. Expense is €55.4 Mil. Overall, AEON Stores (Hong Kong) Co has a GF Score™ of 30/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does AEON Stores (Hong Kong) Co's Selling, General, & Admin. Expense compare to DDS and M?
AEON Stores (Hong Kong) Co's Selling, General, & Admin. Expense of €55.4 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on AEON Stores (Hong Kong) Co and its competitors. AEON Stores (Hong Kong) Co's current Selling, General, & Admin. Expense is €55.4 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is AEON Stores (Hong Kong) Co stock overvalued right now?
Based on GuruFocus' analysis, AEON Stores (Hong Kong) Co (FRA:AVK1) is currently considered Possible Value Trap. The stock's GF Value™ is €0.03, compared to a current price of €0.01 — trading 56.7% below its estimated fair value. The current Selling, General, & Admin. Expense is €55.4 Mil. AEON Stores (Hong Kong) Co's overall GF Score™ is 30/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For AEON Stores (Hong Kong) Co (FRA:AVK1), the current Selling, General, & Admin. Expense is €55.4 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is AEON Stores (Hong Kong) Co (FRA:AVK1) Overvalued in 2026?
Based on GuruFocus' analysis, AEON Stores (Hong Kong) Co stock appears to be undervalued.
The current stock price of €0.01 is trading 56.7% below its estimated GF Value™ of €0.03.
GuruFocus considers AEON Stores (Hong Kong) Co to be Possible Value Trap.
Key valuation signals for FRA:AVK1:
Selling, General, & Admin. Expense: €55.4 Mil
GF Value™: €0.03 vs. price of €0.01 (56.7% below fair value)
No single metric tells the full story. See the FRA:AVK1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
AEON Stores (Hong Kong) Co Ltd and its subsidiaries are engaged in the operation of retail stores. It offers household products, clothing, and food products, among others. The company also provides facilities such as a lounge, free home delivery, free parking, gift wrapping, self-express, free ice pack, gift certificate selling, chilled lockers, trolley-lending, and customer voice services. Some of its brands are TOPVALU, HOME COORDY, iC innercasual and Kids Republic. It has two reportable segments: Hong Kong and Mainland China. The firm generates the majority of its revenue from Mainland China.
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