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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Qunabox Group's selling, general, & admin. expense for the
six
months ended in Dec. 2025 was €35.4 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was €59.3 Mil.
Qunabox Group (FRA:BY9) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Qunabox Group Selling, General, & Admin. Expense Related Terms
Qunabox Group Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Qunabox Group's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Qunabox Group Selling, General, & Admin. Expense Chart
FRA:BY9 vs APP, OMC, TTD: Selling, General, & Admin. Expense Comparison
For the Advertising Agencies subindustry, Qunabox Group's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Qunabox Group Selling, General, & Admin. Expense vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Qunabox Group's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Qunabox Group's Selling, General, & Admin. Expense falls into.
Qunabox Group Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was €59.3 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of €59.3 Mil mean?
Qunabox Group (FRA:BY9) has a Selling, General, & Admin. Expense of €59.3 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Qunabox Group and its competitors.
Is Qunabox Group's Selling, General, & Admin. Expense too high?
Qunabox Group's current Selling, General, & Admin. Expense is €59.3 Mil. Overall, Qunabox Group has a GF Score™ of 28/100, reflecting its overall financial health beyond just this single metric.
How does Qunabox Group's Selling, General, & Admin. Expense compare to APP and OMC?
Qunabox Group's Selling, General, & Admin. Expense of €59.3 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Qunabox Group and its competitors. Qunabox Group's current Selling, General, & Admin. Expense is €59.3 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Qunabox Group stock overvalued right now?
Qunabox Group (FRA:BY9) has a current Selling, General, & Admin. Expense of €59.3 Mil. The current Selling, General, & Admin. Expense is €59.3 Mil. Qunabox Group's overall GF Score™ is 28/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Qunabox Group (FRA:BY9), the current Selling, General, & Admin. Expense is €59.3 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Qunabox Group Ltd is a marketing service provider in China, focusing on outdoor marketing for fast-moving consumer goods ("FMCG"). The company is dedicated to merging creativity and technology (such as AI, Big data and IoT), combining online and offline channels, and utilizing marketing services to drive FMCG brands. The company's business segment includes Marketing services, which further consists of (a) standard marketing services and (b) value-added marketing services; merchandise sales; and other services. The company generates the majority of its revenue from the Marketing services. Geographically, the company generates revenue from Mainland China.
28GF Score
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