Allwyn AG (FRA:GF8) Selling, General, & Admin. Expense: €277 Mil (TTM As of Mar. 2026)

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Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:GF8 Allwyn AG FRA:GF8
74 GF Score
Price €12.82
GF Value €20.70
Valuation Possible Value Trap
! 6 Warning Signs
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What is Allwyn AG Selling, General, & Admin. Expense?

Allwyn AG FRA:GF8 -2.51% 74 Selling, General, & Admin. Expense is €277 Mil as of Mar. 2026. GuruFocus rates FRA:GF8 with a GF Score™ of 74/100 and a GF Value™ of €20.70 (Possible Value Trap). The stock has 6 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Allwyn AG's selling, general, & admin. expense for the three months ended in Mar. 2026 was €56 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was €277 Mil.


Allwyn AG  (FRA:GF8) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Allwyn AG Selling, General, & Admin. Expense Related Terms


Allwyn AG Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Allwyn AG's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Allwyn AG Selling, General, & Admin. Expense Chart

Allwyn AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 90.64 111.70 123.36 234.97 258.22

Allwyn AG Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 37.00 51.61 93.76 75.85 56.00

FRA:GF8 vs FLUT, DKNG, SGHC: Selling, General, & Admin. Expense Comparison

For the Gambling subindustry, Allwyn AG's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Allwyn AG Selling, General, & Admin. Expense vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Allwyn AG's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Allwyn AG's Selling, General, & Admin. Expense falls into.


FRA:GF8
74GF Score
Allwyn AG FRA:GF8
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Allwyn AG Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €277 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of €277 Mil mean?
Allwyn AG (FRA:GF8) has a Selling, General, & Admin. Expense of €277 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Allwyn AG and its competitors.
Is Allwyn AG's Selling, General, & Admin. Expense too high?
Allwyn AG's current Selling, General, & Admin. Expense is €277 Mil. Overall, Allwyn AG has a GF Score™ of 74/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Allwyn AG's Selling, General, & Admin. Expense compare to FLUT and DKNG?
Allwyn AG's Selling, General, & Admin. Expense of €277 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Allwyn AG and its competitors. Allwyn AG's current Selling, General, & Admin. Expense is €277 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Allwyn AG stock overvalued right now?
Based on GuruFocus' analysis, Allwyn AG (FRA:GF8) is currently considered Possible Value Trap. The stock's GF Value™ is €20.70, compared to a current price of €12.82 — trading 38.1% below its estimated fair value. The current Selling, General, & Admin. Expense is €277 Mil. Allwyn AG's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Allwyn AG (FRA:GF8), the current Selling, General, & Admin. Expense is €277 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Allwyn AG (FRA:GF8) Overvalued in 2026?

Based on GuruFocus' analysis, Allwyn AG stock appears to be undervalued. The current stock price of €12.82 is trading 38.1% below its estimated GF Value™ of €20.70. GuruFocus considers Allwyn AG to be Possible Value Trap.

Key valuation signals for FRA:GF8:

  • Selling, General, & Admin. Expense: €277 Mil
  • GF Value™: €20.70 vs. price of €12.82 (38.1% below fair value)
  • GF Score™: 74/100 with 6 warning signs

No single metric tells the full story. See the FRA:GF8 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Allwyn AG Business Description

Address 112 Athinon Avenue, Attica, Athens, GRC, 104 42
Allwyn AG, formerly known as OPAP Holding SA, is a gambling company that operates lotteries and sports betting, including horse races. The company is the exclusive gambling provider in Greece. The firm is organized into segments based on the type of game: Lotteries, Betting, Online betting, Other online games, Instant and Passives, VLTs, Telecommunication and eMoney services. It generates the majority of its revenue from the Lotteries segment. The gaming services are provided either online or through physical retailers. The company generates the vast majority of its revenue in Greece.
74GF Score

Get the complete analysis for FRA:GF8

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€12.82
Price
€20.70
GF Value