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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. The Kroger Co's selling, general, & admin. expense for the
three
months ended in Apr. 2026 was €230 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Apr. 2026 was €744 Mil.
The Kroger Co (HAM:KOG) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
The Kroger Co Selling, General, & Admin. Expense Related Terms
The Kroger Co Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for The Kroger Co's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Kroger Co Selling, General, & Admin. Expense Chart
HAM:KOG vs SFM, ACI, WMK: Selling, General, & Admin. Expense Comparison
For the Grocery Stores subindustry, The Kroger Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Kroger Co Selling, General, & Admin. Expense vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, The Kroger Co's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where The Kroger Co's Selling, General, & Admin. Expense falls into.
The Kroger Co Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Apr. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €744 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of €744 Mil mean?
The Kroger Co (HAM:KOG) has a Selling, General, & Admin. Expense of €744 Mil as of Apr. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on The Kroger Co and its competitors.
Is The Kroger Co's Selling, General, & Admin. Expense too high?
The Kroger Co's current Selling, General, & Admin. Expense is €744 Mil. Overall, The Kroger Co has a GF Score™ of 77/100, reflecting its overall financial health beyond just this single metric.
How does The Kroger Co's Selling, General, & Admin. Expense compare to SFM and ACI?
The Kroger Co's Selling, General, & Admin. Expense of €744 Mil can be compared against companies in the Retail - Defensive industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Defensive company?
A good Selling, General, & Admin. Expense depends on the Retail - Defensive industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on The Kroger Co and its competitors. The Kroger Co's current Selling, General, & Admin. Expense is €744 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Kroger Co stock overvalued right now?
The Kroger Co (HAM:KOG) has a current Selling, General, & Admin. Expense of €744 Mil. The stock's GF Value™ is €58.51, compared to a current price of €51.33 — trading 12.3% below its estimated fair value. The current Selling, General, & Admin. Expense is €744 Mil. The Kroger Co's overall GF Score™ is 77/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For The Kroger Co (HAM:KOG), the current Selling, General, & Admin. Expense is €744 Mil as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Kroger Co (HAM:KOG) Overvalued in 2026?
Based on GuruFocus' analysis, The Kroger Co stock appears to be undervalued.
The current stock price of €51.33 is trading 12.3% below its estimated GF Value™ of €58.51.
Key valuation signals for HAM:KOG:
Selling, General, & Admin. Expense: €744 Mil
GF Value™: €58.51 vs. price of €51.33 (12.3% below fair value)
No single metric tells the full story. See the HAM:KOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Founded in 1883, Kroger is the largest pure-play supermarket operator in the United States, operating roughly 2,700 stores across more than 30 banners. Kroger's business is primarily grocery-led (roughly 78% of sales), spanning fresh food and private-label offerings, complemented by fuel centers (9%) and pharmacies (12%). The firm also generates income from advertising, data analytics, and manufacturing.
77GF Score
Get the complete analysis for HAM:KOG
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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