HCHL (Happy City Holdings) Selling, General, & Admin. Expense: $3.13 Mil (TTM As of Aug. 2025)

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HCHL Happy City Holdings Ltd HCHL
13 GF Score
Price $3.96
! 1 Warning Sign
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What is Happy City Holdings Selling, General, & Admin. Expense?

Happy City Holdings HCHL 13 Selling, General, & Admin. Expense is $3.13 Mil as of Aug. 2025. GuruFocus rates HCHL with a GF Score™ of 13/100. The stock has 1 warning sign investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Happy City Holdings's selling, general, & admin. expense for the six months ended in Aug. 2025 was $2.49 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Aug. 2025 was $3.13 Mil.


Happy City Holdings  (NAS:HCHL) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Happy City Holdings Selling, General, & Admin. Expense Related Terms


Happy City Holdings Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Happy City Holdings's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Happy City Holdings Selling, General, & Admin. Expense Chart

Happy City Holdings Annual Data
Trend Aug23 Aug24 Aug25
Selling, General, & Admin. Expense
1.76 0.95 3.13

Happy City Holdings Semi-Annual Data
Aug23 Feb24 Aug24 Feb25 Aug25
Selling, General, & Admin. Expense 0.00 0.56 0.39 0.64 2.49

HCHL vs RRGB, VENU, NDLS: Selling, General, & Admin. Expense Comparison

For the Restaurants subindustry, Happy City Holdings's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Happy City Holdings Selling, General, & Admin. Expense vs Restaurants Industry

For the Restaurants industry and Consumer Cyclical sector, Happy City Holdings's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Happy City Holdings's Selling, General, & Admin. Expense falls into.


HCHL
13GF Score
Happy City Holdings Ltd HCHL
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Happy City Holdings Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Aug. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was $3.13 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $3.13 Mil mean?
Happy City Holdings (HCHL) has a Selling, General, & Admin. Expense of $3.13 Mil as of Aug. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Happy City Holdings and its competitors.
Is Happy City Holdings' Selling, General, & Admin. Expense too high?
Happy City Holdings' current Selling, General, & Admin. Expense is $3.13 Mil. Overall, Happy City Holdings has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Happy City Holdings' Selling, General, & Admin. Expense compare to RRGB and VENU?
Happy City Holdings' Selling, General, & Admin. Expense of $3.13 Mil can be compared against companies in the Restaurants industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Restaurants company?
A good Selling, General, & Admin. Expense depends on the Restaurants industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Happy City Holdings and its competitors. Happy City Holdings's current Selling, General, & Admin. Expense is $3.13 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Happy City Holdings stock overvalued right now?
Happy City Holdings (HCHL) has a current Selling, General, & Admin. Expense of $3.13 Mil. The current Selling, General, & Admin. Expense is $3.13 Mil. Happy City Holdings' overall GF Score™ is 13/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Happy City Holdings (HCHL), the current Selling, General, & Admin. Expense is $3.13 Mil as of Aug. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Happy City Holdings Business Description

Address 30 Cecil Street, No. 19-08 Prudential Tower, Singapore, SGP
Happy City Holdings Ltd operates three all-you-can-eat hotpot restaurants and specializes in Thai and Japanese Hotpot under the brand names Thai Pot and Gyu! Gyu! Shabu Shabu in Hong Kong. These restaurants are located in Tsuen Wan in the New Territories, Mong Kok in Kowloon, and North Point on Hong Kong Island. The Company's of its operations are conducted in Hong Kong.
13GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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