Hello Group (LTS:0K2P) Selling, General, & Admin. Expense: $255 Mil (TTM As of Mar. 2026)

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Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

LTS:0K2P Hello Group Inc LTS:0K2P
65 GF Score
Price $5.96
GF Value $7.44
Valuation Modestly Undervalued
! 4 Warning Signs
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What is Hello Group Selling, General, & Admin. Expense?

Hello Group LTS:0K2P +0.83% 65 Selling, General, & Admin. Expense is $255 Mil as of Mar. 2026. GuruFocus rates LTS:0K2P with a GF Score™ of 65/100 and a GF Value™ of $7.44 (Modestly Undervalued). The stock has 4 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Hello Group's selling, general, & admin. expense for the three months ended in Mar. 2026 was $65 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $255 Mil.


Hello Group  (LTS:0K2P) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Hello Group Selling, General, & Admin. Expense Related Terms


Hello Group Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Hello Group's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hello Group Selling, General, & Admin. Expense Chart

Hello Group Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 506.97 382.92 268.54 252.37 258.98

Hello Group Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 64.79 60.74 65.68 63.94 65.04

LTS:0K2P vs EVER, NXDR, GRPN: Selling, General, & Admin. Expense Comparison

For the Internet Content & Information subindustry, Hello Group's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Hello Group Selling, General, & Admin. Expense vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Hello Group's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Hello Group's Selling, General, & Admin. Expense falls into.


LTS:0K2P
65GF Score
Hello Group Inc LTS:0K2P
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Hello Group Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $255 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $255 Mil mean?
Hello Group (LTS:0K2P) has a Selling, General, & Admin. Expense of $255 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Hello Group and its competitors.
Is Hello Group's Selling, General, & Admin. Expense too high?
Hello Group's current Selling, General, & Admin. Expense is $255 Mil. Overall, Hello Group has a GF Score™ of 65/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Hello Group's Selling, General, & Admin. Expense compare to EVER and NXDR?
Hello Group's Selling, General, & Admin. Expense of $255 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for an Interactive Media company?
A good Selling, General, & Admin. Expense depends on the Interactive Media industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Hello Group and its competitors. Hello Group's current Selling, General, & Admin. Expense is $255 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hello Group stock overvalued right now?
Based on GuruFocus' analysis, Hello Group (LTS:0K2P) is currently considered Modestly Undervalued. The stock's GF Value™ is $7.44, compared to a current price of $5.96 — trading 19.9% below its estimated fair value. The current Selling, General, & Admin. Expense is $255 Mil. Hello Group's overall GF Score™ is 65/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Hello Group (LTS:0K2P), the current Selling, General, & Admin. Expense is $255 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hello Group (LTS:0K2P) Overvalued in 2026?

Based on GuruFocus' analysis, Hello Group stock appears to be undervalued. The current stock price of $5.96 is trading 19.9% below its estimated GF Value™ of $7.44. GuruFocus considers Hello Group to be Modestly Undervalued.

Key valuation signals for LTS:0K2P:

  • Selling, General, & Admin. Expense: $255 Mil
  • GF Value™: $7.44 vs. price of $5.96 (19.9% below fair value)
  • GF Score™: 65/100 with 4 warning signs

No single metric tells the full story. See the LTS:0K2P stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Hello Group Business Description

Address Jiuxianqiao North Road, Building 203, Block A10, Chaoyang District, Beijing, CHN, 100015
Hello Group Inc is a foremost player in Asia's online social networking space. Through Momo, Tantan and other properties within its product portfolio, It enable users to discover new relationships, expand their social connections and build meaningful interactions. Momo is a mobile application that connects people and facilitates social interactions based on location, interests and a variety of online recreational activities. Tantan, which it added to its family of applications through acquisition. Tantan is designed to help its users find and establish romantic connections as well as meet interesting people. The Group determined that it operated in three operating segments namely Momo, Tantan and QOOL. The majority of revenue comes from Chinese mainland as compare to Overseas.
65GF Score

Get the complete analysis for LTS:0K2P

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$5.96
Price
$7.44
GF Value