NIROF (Sportshero) Selling, General, & Admin. Expense: $0.93 Mil (TTM As of Dec. 2025)


What is Sportshero Selling, General, & Admin. Expense?

Sportshero NIROF Selling, General, & Admin. Expense is $0.93 Mil as of Dec. 2025. The stock has 3 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Sportshero's selling, general, & admin. expense for the six months ended in Dec. 2025 was $0.62 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was $0.93 Mil.


Sportshero  (OTCPK:NIROF) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Sportshero Selling, General, & Admin. Expense Related Terms


Sportshero Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Sportshero's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sportshero Selling, General, & Admin. Expense Chart

Sportshero Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.22 1.79 2.22 0.57 0.77

Sportshero Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.50 0.07 0.45 0.31 0.62

NIROF vs GOOGL, META, SPOT: Selling, General, & Admin. Expense Comparison

For the Internet Content & Information subindustry, Sportshero's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sportshero Selling, General, & Admin. Expense vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Sportshero's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Sportshero's Selling, General, & Admin. Expense falls into.



Sportshero Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was $0.93 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $0.93 Mil mean?
Sportshero (NIROF) has a Selling, General, & Admin. Expense of $0.93 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sportshero and its competitors.
Is Sportshero's Selling, General, & Admin. Expense too high?
Sportshero's current Selling, General, & Admin. Expense is $0.93 Mil.
How does Sportshero's Selling, General, & Admin. Expense compare to GOOGL and META?
Sportshero's Selling, General, & Admin. Expense of $0.93 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for an Interactive Media company?
A good Selling, General, & Admin. Expense depends on the Interactive Media industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sportshero and its competitors. Sportshero's current Selling, General, & Admin. Expense is $0.93 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sportshero stock overvalued right now?
Sportshero (NIROF) has a current Selling, General, & Admin. Expense of $0.93 Mil. The current Selling, General, & Admin. Expense is $0.93 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Sportshero (NIROF), the current Selling, General, & Admin. Expense is $0.93 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Sportshero Business Description

Other Exchanges SHO:Australia
Address 22 Glenview Road, Mt Ku-inng-gai, Sydney, NSW, AUS, 2050
Sportshero Ltd is an electronic gaming company. Its principal activities consist of the acquisition and development of sports gamification platforms. The company's geographical segment includes Australia, Singapore, and Indonesia. It derives a majority of its revenue from Indonesia.