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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Newborn Town's selling, general, & admin. expense for the
six
months ended in Dec. 2025 was $199.7 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was $356.2 Mil.
Newborn Town (OTCPK:NWBTF) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Newborn Town Selling, General, & Admin. Expense Related Terms
Newborn Town Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Newborn Town's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Newborn Town Selling, General, & Admin. Expense Chart
NWBTF vs CRM, SHOP, UBER: Selling, General, & Admin. Expense Comparison
For the Software - Application subindustry, Newborn Town's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Newborn Town Selling, General, & Admin. Expense vs Software Industry
For the Software industry and Technology sector, Newborn Town's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Newborn Town's Selling, General, & Admin. Expense falls into.
Newborn Town Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was $356.2 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $356.2 Mil mean?
Newborn Town (NWBTF) has a Selling, General, & Admin. Expense of $356.2 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Newborn Town and its competitors.
Is Newborn Town's Selling, General, & Admin. Expense too high?
Newborn Town's current Selling, General, & Admin. Expense is $356.2 Mil. Overall, Newborn Town has a GF Score™ of 90/100, reflecting its overall financial health beyond just this single metric.
How does Newborn Town's Selling, General, & Admin. Expense compare to CRM and SHOP?
Newborn Town's Selling, General, & Admin. Expense of $356.2 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Software company?
A good Selling, General, & Admin. Expense depends on the Software industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Newborn Town and its competitors. Newborn Town's current Selling, General, & Admin. Expense is $356.2 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Newborn Town stock overvalued right now?
Newborn Town (NWBTF) has a current Selling, General, & Admin. Expense of $356.2 Mil. The current Selling, General, & Admin. Expense is $356.2 Mil. Newborn Town's overall GF Score™ is 90/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Newborn Town (NWBTF), the current Selling, General, & Admin. Expense is $356.2 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Newborn Town Inc is an investment holding company. The Company and its subsidiaries are principally engaged in providing social networking business (mainly through social networking Apps such as MICO, SUGO, Blued and TopTop) and inventive business (mainly through advertising service and merchandise sales). The company operates through two segments namely, Innovative business and Social networking business. The company generates the majority of its revenue from the Social networking business segment.
90GF Score
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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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