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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Cooks Coffee Co's selling, general, & admin. expense for the
six
months ended in Mar. 2026 was NZ$5.48 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was NZ$7.71 Mil.
Cooks Coffee Co (NZSE:CCC) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Cooks Coffee Co Selling, General, & Admin. Expense Related Terms
Cooks Coffee Co Selling, General, & Admin. Expense Historical Data
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The historical data trend for Cooks Coffee Co's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cooks Coffee Co Selling, General, & Admin. Expense Chart
NZSE:CCC vs MCD, SBUX, YUM: Selling, General, & Admin. Expense Comparison
For the Restaurants subindustry, Cooks Coffee Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cooks Coffee Co Selling, General, & Admin. Expense vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, Cooks Coffee Co's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Cooks Coffee Co's Selling, General, & Admin. Expense falls into.
Cooks Coffee Co Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was NZ$7.71 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of NZ$7.71 Mil mean?
Cooks Coffee Co (NZSE:CCC) has a Selling, General, & Admin. Expense of NZ$7.71 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Cooks Coffee Co and its competitors.
Is Cooks Coffee Co's Selling, General, & Admin. Expense too high?
Cooks Coffee Co's current Selling, General, & Admin. Expense is NZ$7.71 Mil. Overall, Cooks Coffee Co has a GF Score™ of 19/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cooks Coffee Co's Selling, General, & Admin. Expense compare to MCD and SBUX?
Cooks Coffee Co's Selling, General, & Admin. Expense of NZ$7.71 Mil can be compared against companies in the Restaurants industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Restaurants company?
A good Selling, General, & Admin. Expense depends on the Restaurants industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Cooks Coffee Co and its competitors. Cooks Coffee Co's current Selling, General, & Admin. Expense is NZ$7.71 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cooks Coffee Co stock overvalued right now?
Based on GuruFocus' analysis, Cooks Coffee Co (NZSE:CCC) is currently considered Possible Value Trap. The stock's GF Value™ is NZ$0.55, compared to a current price of NZ$0.17 — trading 68.7% below its estimated fair value. The current Selling, General, & Admin. Expense is NZ$7.71 Mil. Cooks Coffee Co's overall GF Score™ is 19/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Cooks Coffee Co (NZSE:CCC), the current Selling, General, & Admin. Expense is NZ$7.71 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cooks Coffee Co (NZSE:CCC) Overvalued in 2026?
Based on GuruFocus' analysis, Cooks Coffee Co stock appears to be undervalued.
The current stock price of NZ$0.17 is trading 68.7% below its estimated GF Value™ of NZ$0.55.
GuruFocus considers Cooks Coffee Co to be Possible Value Trap.
Key valuation signals for NZSE:CCC:
Selling, General, & Admin. Expense: NZ$7.71 Mil
GF Value™: NZ$0.55 vs. price of NZ$0.17 (68.7% below fair value)
No single metric tells the full story. See the NZSE:CCC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cooks Coffee Co Ltd is engaged in the food and beverage industry, focusing on operating a network of cafes internationally via franchised operations. The company's geographical segments are Global franchising and retail, United Kingdom and Ireland franchising, and New Zealand which derives the Royalties and Product Sales to Franchisees in these geographical locations, and it generates a majority of its revenue from the United Kingdom and Ireland Franchising segment.
19GF Score
Get the complete analysis for NZSE:CCC
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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