Tobii AB (OSTO:TOBII) Selling, General, & Admin. Expense: kr304.0 Mil (TTM As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

OSTO:TOBII Tobii AB OSTO:TOBII
45 GF Score
Price kr1.07
GF Value kr1.62
Valuation Possible Value Trap
! 4 Warning Signs
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What is Tobii AB Selling, General, & Admin. Expense?

Tobii AB OSTO:TOBII -0.56% 45 Selling, General, & Admin. Expense is kr304.0 Mil as of Jun. 2026. GuruFocus rates OSTO:TOBII with a GF Score™ of 45/100 and a GF Value™ of kr1.62 (Possible Value Trap). The stock has 4 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Tobii AB's selling, general, & admin. expense for the three months ended in Jun. 2026 was kr73.0 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was kr304.0 Mil.


Tobii AB  (OSTO:TOBII) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Tobii AB Selling, General, & Admin. Expense Related Terms


Tobii AB Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Tobii AB's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Tobii AB Selling, General, & Admin. Expense Chart

Tobii AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 377.00 457.00 472.00 444.00 355.00

Tobii AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 95.00 89.00 73.00 69.00 73.00

OSTO:TOBII vs VTIX, TACT, QTEX: Selling, General, & Admin. Expense Comparison

For the Computer Hardware subindustry, Tobii AB's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Tobii AB Selling, General, & Admin. Expense vs Hardware Industry

For the Hardware industry and Technology sector, Tobii AB's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Tobii AB's Selling, General, & Admin. Expense falls into.


OSTO:TOBII
45GF Score
Tobii AB OSTO:TOBII
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Tobii AB Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr304.0 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of kr304.0 Mil mean?
Tobii AB (OSTO:TOBII) has a Selling, General, & Admin. Expense of kr304.0 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Tobii AB and its competitors.
Is Tobii AB's Selling, General, & Admin. Expense too high?
Tobii AB's current Selling, General, & Admin. Expense is kr304.0 Mil. Overall, Tobii AB has a GF Score™ of 45/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Tobii AB's Selling, General, & Admin. Expense compare to VTIX and TACT?
Tobii AB's Selling, General, & Admin. Expense of kr304.0 Mil can be compared against companies in the Hardware industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Hardware company?
A good Selling, General, & Admin. Expense depends on the Hardware industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Tobii AB and its competitors. Tobii AB's current Selling, General, & Admin. Expense is kr304.0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Tobii AB stock overvalued right now?
Based on GuruFocus' analysis, Tobii AB (OSTO:TOBII) is currently considered Possible Value Trap. The stock's GF Value™ is kr1.62, compared to a current price of kr1.07 — trading 33.7% below its estimated fair value. The current Selling, General, & Admin. Expense is kr304.0 Mil. Tobii AB's overall GF Score™ is 45/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Tobii AB (OSTO:TOBII), the current Selling, General, & Admin. Expense is kr304.0 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Tobii AB (OSTO:TOBII) Overvalued in 2026?

Based on GuruFocus' analysis, Tobii AB stock appears to be undervalued. The current stock price of kr1.07 is trading 33.7% below its estimated GF Value™ of kr1.62. GuruFocus considers Tobii AB to be Possible Value Trap.

Key valuation signals for OSTO:TOBII:

  • Selling, General, & Admin. Expense: kr304.0 Mil
  • GF Value™: kr1.62 vs. price of kr1.07 (33.7% below fair value)
  • GF Score™: 45/100 with 4 warning signs

No single metric tells the full story. See the OSTO:TOBII stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Tobii AB Business Description

Other Exchanges TBIIF:USA0R6W:UK24T:Germany
Address Karlsrovagen 2D, Danderyd, SWE, S-182 53
Tobii AB, along with its subsidiaries, provides eye-tracking solutions. The group comprises three business segment The Products & Solutions segment offers B2B customers and consumers a portfolio of eye tracking solutions, including hardware products, software products and service. The Integrations segment offers OEM manufacturers and consumer electronics companies a broad range of integration products. and The Autosense segment provides interior sensing solutions for the automotive industry, including driver monitoring systems (DMS) and in-cabin occupant monitoring systems (OMS), to vehicle original equipment manufacturers (OEMs). Business operates through Sweden, EMEA, America and Other countries.
45GF Score

Get the complete analysis for OSTO:TOBII

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr1.07
Price
kr1.62
GF Value