PINS (Pinterest) Selling, General, & Admin. Expense: $1,695 Mil (TTM As of Mar. 2026)


PINS Pinterest Inc PINS
74 GF Score
Price $22.52
GF Value $43.68
Valuation Significantly Undervalued
! 3 Warning Signs
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What is Pinterest Selling, General, & Admin. Expense?

Pinterest PINS -0.79% 74 Selling, General, & Admin. Expense is $1,695 Mil as of Mar. 2026. GuruFocus rates PINS with a GF Score™ of 74/100 and a GF Value™ of $43.68 (Significantly Undervalued). The stock has 3 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Pinterest's selling, general, & admin. expense for the three months ended in Mar. 2026 was $421 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $1,695 Mil.


Pinterest  (NYSE:PINS) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Pinterest Selling, General, & Admin. Expense Related Terms


Pinterest Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Pinterest's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pinterest Selling, General, & Admin. Expense Chart

Pinterest Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only 942.26 1,276.67 1,423.57 1,475.43 1,632.92

Pinterest Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 359.53 439.92 407.11 426.35 421.37

PINS vs TME, MTCH, SNAP: Selling, General, & Admin. Expense Comparison

For the Internet Content & Information subindustry, Pinterest's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pinterest Selling, General, & Admin. Expense vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Pinterest's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Pinterest's Selling, General, & Admin. Expense falls into.


PINS
74GF Score
Pinterest Inc PINS
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Pinterest Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $1,695 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $1,695 Mil mean?
Pinterest (PINS) has a Selling, General, & Admin. Expense of $1,695 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Pinterest and its competitors.
Is Pinterest's Selling, General, & Admin. Expense too high?
Pinterest's current Selling, General, & Admin. Expense is $1,695 Mil. Overall, Pinterest has a GF Score™ of 74/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pinterest's Selling, General, & Admin. Expense compare to TME and MTCH?
Pinterest's Selling, General, & Admin. Expense of $1,695 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for an Interactive Media company?
A good Selling, General, & Admin. Expense depends on the Interactive Media industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Pinterest and its competitors. Pinterest's current Selling, General, & Admin. Expense is $1,695 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pinterest stock overvalued right now?
Based on GuruFocus' analysis, Pinterest (PINS) is currently considered Significantly Undervalued. The stock's GF Value™ is $43.68, compared to a current price of $22.52 — trading 48.4% below its estimated fair value. The current Selling, General, & Admin. Expense is $1,695 Mil. Pinterest's overall GF Score™ is 74/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Pinterest (PINS), the current Selling, General, & Admin. Expense is $1,695 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pinterest (PINS) Overvalued in 2026?

Based on GuruFocus' analysis, Pinterest stock appears to be undervalued. The current stock price of $22.52 is trading 48.4% below its estimated GF Value™ of $43.68. GuruFocus considers Pinterest to be Significantly Undervalued.

Key valuation signals for PINS:

  • Selling, General, & Admin. Expense: $1,695 Mil
  • GF Value™: $43.68 vs. price of $22.52 (48.4% below fair value)
  • GF Score™: 74/100 with 3 warning signs

No single metric tells the full story. See the PINS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pinterest Business Description

Address 651 Brannan Street, San Francisco, CA, USA, 94107-1532
Pinterest is a social media platform with a focus on product and idea discovery. Pinterest users, or pinners, can leverage the platform as they go about gathering ideas on topics such as home improvement, fashion, cooking, and travel. The company has more than 500 million monthly active users, two thirds of whom are female. Pinterest generates revenue by selling digital ads on its platform. While the platform's user base spans the globe, the vast majority of its revenue stems from ads shown to North American users.
74GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$22.52
Price
$43.68
GF Value