Bryton (ROCO:7558) Selling, General, & Admin. Expense: NT$76.0 Mil (TTM As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ROCO:7558 Bryton Inc ROCO:7558
84 GF Score
Price NT$18.05
GF Value NT$23.97
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Bryton Selling, General, & Admin. Expense?

Bryton ROCO:7558 +0.28% 84 Selling, General, & Admin. Expense is NT$76.0 Mil as of Jun. 2026. GuruFocus rates ROCO:7558 with a GF Score™ of 84/100 and a GF Value™ of NT$23.97 (Modestly Undervalued). The stock has 3 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Bryton's selling, general, & admin. expense for the six months ended in Jun. 2026 was NT$37.6 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was NT$76.0 Mil.


Bryton  (ROCO:7558) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Bryton Selling, General, & Admin. Expense Related Terms


Bryton Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Bryton's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bryton Selling, General, & Admin. Expense Chart

Bryton Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only 86.55 78.75 73.95 57.50 73.52

Bryton Semi-Annual Data
Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 27.63 29.87 35.14 38.37 37.60

ROCO:7558 vs COHR, KEYS, GRMN: Selling, General, & Admin. Expense Comparison

For the Scientific & Technical Instruments subindustry, Bryton's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bryton Selling, General, & Admin. Expense vs Hardware Industry

For the Hardware industry and Technology sector, Bryton's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Bryton's Selling, General, & Admin. Expense falls into.


ROCO:7558
84GF Score
Bryton Inc ROCO:7558
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Bryton Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was NT$76.0 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of NT$76.0 Mil mean?
Bryton (ROCO:7558) has a Selling, General, & Admin. Expense of NT$76.0 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Bryton and its competitors.
Is Bryton's Selling, General, & Admin. Expense too high?
Bryton's current Selling, General, & Admin. Expense is NT$76.0 Mil. Overall, Bryton has a GF Score™ of 84/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Bryton's Selling, General, & Admin. Expense compare to COHR and KEYS?
Bryton's Selling, General, & Admin. Expense of NT$76.0 Mil can be compared against companies in the Hardware industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Hardware company?
A good Selling, General, & Admin. Expense depends on the Hardware industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Bryton and its competitors. Bryton's current Selling, General, & Admin. Expense is NT$76.0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bryton stock overvalued right now?
Based on GuruFocus' analysis, Bryton (ROCO:7558) is currently considered Modestly Undervalued. The stock's GF Value™ is NT$23.97, compared to a current price of NT$18.05 — trading 24.7% below its estimated fair value. The current Selling, General, & Admin. Expense is NT$76.0 Mil. Bryton's overall GF Score™ is 84/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Bryton (ROCO:7558), the current Selling, General, & Admin. Expense is NT$76.0 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bryton (ROCO:7558) Overvalued in 2026?

Based on GuruFocus' analysis, Bryton stock appears to be undervalued. The current stock price of NT$18.05 is trading 24.7% below its estimated GF Value™ of NT$23.97. GuruFocus considers Bryton to be Modestly Undervalued.

Key valuation signals for ROCO:7558:

  • Selling, General, & Admin. Expense: NT$76.0 Mil
  • GF Value™: NT$23.97 vs. price of NT$18.05 (24.7% below fair value)
  • GF Score™: 84/100 with 3 warning signs

No single metric tells the full story. See the ROCO:7558 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bryton Business Description

Address No.79-1, Zhouzi Street, 3rd Floor-1, Neihu District, Taipei City, TWN
Bryton Inc carries a business of complete line of GPS cycling computers. Its products include Rider 15 neo, Rider 750, Rider 320, Rider 420, and Rider 15. It also sells other related accessories such as Smart Heart Rate Monitor, Smart Dual Sensor, Sports Mount, Race Mount - Rider, and others.
84GF Score

Get the complete analysis for ROCO:7558

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

NT$18.05
Price
NT$23.97
GF Value