Sentien Printing Factory Co (ROCO:8410) Selling, General, & Admin. Expense: NT$189.0 Mil (TTM As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ROCO:8410 Sentien Printing Factory Co Ltd ROCO:8410
80 GF Score
Price NT$30.50
GF Value NT$51.23
Valuation Significantly Undervalued
! 2 Warning Signs
View Full Analysis

What is Sentien Printing Factory Co Selling, General, & Admin. Expense?

Sentien Printing Factory Co ROCO:8410 -4.69% 80 Selling, General, & Admin. Expense is NT$189.0 Mil as of Jun. 2026. GuruFocus rates ROCO:8410 with a GF Score™ of 80/100 and a GF Value™ of NT$51.23 (Significantly Undervalued). The stock has 2 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Sentien Printing Factory Co's selling, general, & admin. expense for the three months ended in Jun. 2026 was NT$48.5 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was NT$189.0 Mil.


Sentien Printing Factory Co  (ROCO:8410) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Sentien Printing Factory Co Selling, General, & Admin. Expense Related Terms


Sentien Printing Factory Co Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Sentien Printing Factory Co's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sentien Printing Factory Co Selling, General, & Admin. Expense Chart

Sentien Printing Factory Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 204.86 208.87 191.11 188.94 177.77

Sentien Printing Factory Co Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 40.64 47.93 46.35 46.20 48.54

ROCO:8410 vs LIN, SHW, ECL: Selling, General, & Admin. Expense Comparison

For the Specialty Chemicals subindustry, Sentien Printing Factory Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sentien Printing Factory Co Selling, General, & Admin. Expense vs Chemicals Industry

For the Chemicals industry and Basic Materials sector, Sentien Printing Factory Co's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Sentien Printing Factory Co's Selling, General, & Admin. Expense falls into.


ROCO:8410
80GF Score
Sentien Printing Factory Co Ltd ROCO:8410
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Sentien Printing Factory Co Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was NT$189.0 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of NT$189.0 Mil mean?
Sentien Printing Factory Co (ROCO:8410) has a Selling, General, & Admin. Expense of NT$189.0 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sentien Printing Factory Co and its competitors.
Is Sentien Printing Factory Co's Selling, General, & Admin. Expense too high?
Sentien Printing Factory Co's current Selling, General, & Admin. Expense is NT$189.0 Mil. Overall, Sentien Printing Factory Co has a GF Score™ of 80/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sentien Printing Factory Co's Selling, General, & Admin. Expense compare to LIN and SHW?
Sentien Printing Factory Co's Selling, General, & Admin. Expense of NT$189.0 Mil can be compared against companies in the Chemicals industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Chemicals company?
A good Selling, General, & Admin. Expense depends on the Chemicals industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sentien Printing Factory Co and its competitors. Sentien Printing Factory Co's current Selling, General, & Admin. Expense is NT$189.0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sentien Printing Factory Co stock overvalued right now?
Based on GuruFocus' analysis, Sentien Printing Factory Co (ROCO:8410) is currently considered Significantly Undervalued. The stock's GF Value™ is NT$51.23, compared to a current price of NT$30.50 — trading 40.5% below its estimated fair value. The current Selling, General, & Admin. Expense is NT$189.0 Mil. Sentien Printing Factory Co's overall GF Score™ is 80/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Sentien Printing Factory Co (ROCO:8410), the current Selling, General, & Admin. Expense is NT$189.0 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sentien Printing Factory Co (ROCO:8410) Overvalued in 2026?

Based on GuruFocus' analysis, Sentien Printing Factory Co stock appears to be undervalued. The current stock price of NT$30.50 is trading 40.5% below its estimated GF Value™ of NT$51.23. GuruFocus considers Sentien Printing Factory Co to be Significantly Undervalued.

Key valuation signals for ROCO:8410:

  • Selling, General, & Admin. Expense: NT$189.0 Mil
  • GF Value™: NT$51.23 vs. price of NT$30.50 (40.5% below fair value)
  • GF Score™: 80/100 with 2 warning signs

No single metric tells the full story. See the ROCO:8410 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Sentien Printing Factory Co Business Description

Address No. 85, Keji 5th Road, Annan District, Tainan, TWN, 709
Sentien Printing Factory Co Ltd is a Taiwan-based company. The business of the company is in-mold film printing for the cover of consumer electronics products and heat transfer film for cases of related electronics or plastic products, including design, manufacturing, and related import-export business activities. The company has one reportable segment and is mainly engaged in single-product manufacturing and selling of Heat Transfer Film/In-mold decoration film. Its geographic markets are Taiwan, Mainland China, Indonesia, Vietnam, and Others. The company generates the majority of its revenue from Mainland China.
80GF Score

Get the complete analysis for ROCO:8410

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

NT$30.50
Price
NT$51.23
GF Value