Jiangsu Phoenix Publishing & Media (SHSE:601928) Selling, General, & Admin. Expense: ¥747 Mil (TTM As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

SHSE:601928 Jiangsu Phoenix Publishing & Media Corp Ltd SHSE:601928
66 GF Score
Price ¥8.47
GF Value ¥9.09
Valuation Fairly Valued
! 4 Warning Signs
View Full Analysis

What is Jiangsu Phoenix Publishing & Media Selling, General, & Admin. Expense?

Jiangsu Phoenix Publishing & Media SHSE:601928 +0.24% 66 Selling, General, & Admin. Expense is ¥747 Mil as of Mar. 2026. GuruFocus rates SHSE:601928 with a GF Score™ of 66/100 and a GF Value™ of ¥9.09 (Fairly Valued). The stock has 4 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Jiangsu Phoenix Publishing & Media's selling, general, & admin. expense for the three months ended in Mar. 2026 was ¥669 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was ¥747 Mil.


Jiangsu Phoenix Publishing & Media  (SHSE:601928) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Jiangsu Phoenix Publishing & Media Selling, General, & Admin. Expense Related Terms


Jiangsu Phoenix Publishing & Media Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Jiangsu Phoenix Publishing & Media's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Jiangsu Phoenix Publishing & Media Selling, General, & Admin. Expense Chart

Jiangsu Phoenix Publishing & Media Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 802.39 795.53 877.86 892.44 835.48

Jiangsu Phoenix Publishing & Media Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 757.48 -346.51 1,938.76 -1,514.24 669.02

SHSE:601928 vs NYT, WLY: Selling, General, & Admin. Expense Comparison

For the Publishing subindustry, Jiangsu Phoenix Publishing & Media's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Jiangsu Phoenix Publishing & Media Selling, General, & Admin. Expense vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Jiangsu Phoenix Publishing & Media's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Jiangsu Phoenix Publishing & Media's Selling, General, & Admin. Expense falls into.


SHSE:601928
66GF Score
Jiangsu Phoenix Publishing & Media Corp Ltd SHSE:601928
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Jiangsu Phoenix Publishing & Media Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ¥747 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of ¥747 Mil mean?
Jiangsu Phoenix Publishing & Media (SHSE:601928) has a Selling, General, & Admin. Expense of ¥747 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Jiangsu Phoenix Publishing & Media and its competitors.
Is Jiangsu Phoenix Publishing & Media's Selling, General, & Admin. Expense too high?
Jiangsu Phoenix Publishing & Media's current Selling, General, & Admin. Expense is ¥747 Mil. Overall, Jiangsu Phoenix Publishing & Media has a GF Score™ of 66/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Jiangsu Phoenix Publishing & Media's Selling, General, & Admin. Expense compare to NYT and WLY?
Jiangsu Phoenix Publishing & Media's Selling, General, & Admin. Expense of ¥747 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Jiangsu Phoenix Publishing & Media and its competitors. Jiangsu Phoenix Publishing & Media's current Selling, General, & Admin. Expense is ¥747 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jiangsu Phoenix Publishing & Media stock overvalued right now?
Based on GuruFocus' analysis, Jiangsu Phoenix Publishing & Media (SHSE:601928) is currently considered Fairly Valued. The stock's GF Value™ is ¥9.09, compared to a current price of ¥8.47 — trading 6.8% below its estimated fair value. The current Selling, General, & Admin. Expense is ¥747 Mil. Jiangsu Phoenix Publishing & Media's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Jiangsu Phoenix Publishing & Media (SHSE:601928), the current Selling, General, & Admin. Expense is ¥747 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Jiangsu Phoenix Publishing & Media (SHSE:601928) Overvalued in 2026?

Based on GuruFocus' analysis, Jiangsu Phoenix Publishing & Media stock appears to be undervalued. The current stock price of ¥8.47 is trading 6.8% below its estimated GF Value™ of ¥9.09. GuruFocus considers Jiangsu Phoenix Publishing & Media to be Fairly Valued.

Key valuation signals for SHSE:601928:

  • Selling, General, & Admin. Expense: ¥747 Mil
  • GF Value™: ¥9.09 vs. price of ¥8.47 (6.8% below fair value)
  • GF Score™: 66/100 with 4 warning signs

No single metric tells the full story. See the SHSE:601928 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Jiangsu Phoenix Publishing & Media Business Description

Address No. 1, Hunan Road, Tower B, Phoenix Plaza, Nanjing, CHN, 210009
Jiangsu Phoenix Publishing & Media Corp Ltd is a China-based publishing company. The company operates four segments. The Publishing segment covers the publishing and distribution of textbooks, teaching aids, general books, audio-visual products, and vocational education software. The Issuing Division handles the wholesale and retail of teaching materials, teaching aids, general books, audio-visual products, and cultural supplies. The Other segment includes new media businesses such as software development, film and television production, digital asset management, cloud services, and investment management. The Headquarters segment oversees distribution management, procurement, settlement, group publication distribution, textbook bidding, and publishing business management.
66GF Score

Get the complete analysis for SHSE:601928

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

¥8.47
Price
¥9.09
GF Value