China Publishing & Media Holdings Co (SHSE:601949) Selling, General, & Admin. Expense: ¥403 Mil (TTM As of Jun. 2026)

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

SHSE:601949 China Publishing & Media Holdings Co Ltd SHSE:601949
75 GF Score
Price ¥5.42
GF Value ¥6.08
Valuation Modestly Undervalued
! 5 Warning Signs
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What is China Publishing & Media Holdings Co Selling, General, & Admin. Expense?

China Publishing & Media Holdings Co SHSE:601949 +2.07% 75 Selling, General, & Admin. Expense is ¥403 Mil as of Jun. 2026. GuruFocus rates SHSE:601949 with a GF Score™ of 75/100 and a GF Value™ of ¥6.08 (Modestly Undervalued). The stock has 5 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. China Publishing & Media Holdings Co's selling, general, & admin. expense for the three months ended in Jun. 2026 was ¥-136 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was ¥403 Mil.


China Publishing & Media Holdings Co  (SHSE:601949) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


China Publishing & Media Holdings Co Selling, General, & Admin. Expense Related Terms


China Publishing & Media Holdings Co Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for China Publishing & Media Holdings Co's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

China Publishing & Media Holdings Co Selling, General, & Admin. Expense Chart

China Publishing & Media Holdings Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 404.48 360.45 372.21 379.93 378.21

China Publishing & Media Holdings Co Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -144.25 726.88 -503.12 315.10 -136.35

SHSE:601949 vs NYT, WLY: Selling, General, & Admin. Expense Comparison

For the Publishing subindustry, China Publishing & Media Holdings Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


China Publishing & Media Holdings Co Selling, General, & Admin. Expense vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, China Publishing & Media Holdings Co's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where China Publishing & Media Holdings Co's Selling, General, & Admin. Expense falls into.


SHSE:601949
75GF Score
China Publishing & Media Holdings Co Ltd SHSE:601949
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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China Publishing & Media Holdings Co Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ¥403 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of ¥403 Mil mean?
China Publishing & Media Holdings Co (SHSE:601949) has a Selling, General, & Admin. Expense of ¥403 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on China Publishing & Media Holdings Co and its competitors.
Is China Publishing & Media Holdings Co's Selling, General, & Admin. Expense too high?
China Publishing & Media Holdings Co's current Selling, General, & Admin. Expense is ¥403 Mil. Overall, China Publishing & Media Holdings Co has a GF Score™ of 75/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does China Publishing & Media Holdings Co's Selling, General, & Admin. Expense compare to NYT and WLY?
China Publishing & Media Holdings Co's Selling, General, & Admin. Expense of ¥403 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on China Publishing & Media Holdings Co and its competitors. China Publishing & Media Holdings Co's current Selling, General, & Admin. Expense is ¥403 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is China Publishing & Media Holdings Co stock overvalued right now?
Based on GuruFocus' analysis, China Publishing & Media Holdings Co (SHSE:601949) is currently considered Modestly Undervalued. The stock's GF Value™ is ¥6.08, compared to a current price of ¥5.42 — trading 10.9% below its estimated fair value. The current Selling, General, & Admin. Expense is ¥403 Mil. China Publishing & Media Holdings Co's overall GF Score™ is 75/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For China Publishing & Media Holdings Co (SHSE:601949), the current Selling, General, & Admin. Expense is ¥403 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is China Publishing & Media Holdings Co (SHSE:601949) Overvalued in 2026?

Based on GuruFocus' analysis, China Publishing & Media Holdings Co stock appears to be undervalued. The current stock price of ¥5.42 is trading 10.9% below its estimated GF Value™ of ¥6.08. GuruFocus considers China Publishing & Media Holdings Co to be Modestly Undervalued.

Key valuation signals for SHSE:601949:

  • Selling, General, & Admin. Expense: ¥403 Mil
  • GF Value™: ¥6.08 vs. price of ¥5.42 (10.9% below fair value)
  • GF Score™: 75/100 with 5 warning signs

No single metric tells the full story. See the SHSE:601949 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


China Publishing & Media Holdings Co Business Description

Address No. 55, Chaoyangmennei Street, Dongcheng District, Beijing, CHN, 100010
China Publishing & Media Holdings Co Ltd is a specialized and large-scale publishing group. The company's publishing business mainly includes book publishing, newspaper publishing, electronic audio and video publishing and related copyright business.
75GF Score

Get the complete analysis for SHSE:601949

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

¥5.42
Price
¥6.08
GF Value