SMGSY (SMG Swiss Marketplace Group Holding AG) Selling, General, & Admin. Expense: $37.3 Mil (TTM As of Dec. 2025)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

SMGSY SMG Swiss Marketplace Group Holding AG SMGSY
22 GF Score
Price $7.00
! 1 Warning Sign
View Full Analysis

What is SMG Swiss Marketplace Group Holding AG Selling, General, & Admin. Expense?

SMG Swiss Marketplace Group Holding AG SMGSY 22 Selling, General, & Admin. Expense is $37.3 Mil as of Dec. 2025. GuruFocus rates SMGSY with a GF Score™ of 22/100. The stock has 1 warning sign investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. SMG Swiss Marketplace Group Holding AG's selling, general, & admin. expense for the six months ended in Dec. 2025 was $22.6 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was $37.3 Mil.


SMG Swiss Marketplace Group Holding AG  (OTCPK:SMGSY) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


SMG Swiss Marketplace Group Holding AG Selling, General, & Admin. Expense Related Terms


SMG Swiss Marketplace Group Holding AG Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for SMG Swiss Marketplace Group Holding AG's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

SMG Swiss Marketplace Group Holding AG Selling, General, & Admin. Expense Chart

SMG Swiss Marketplace Group Holding AG Annual Data
Trend Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
32.65 33.23 37.62

SMG Swiss Marketplace Group Holding AG Semi-Annual Data
Dec23 Jun24 Dec24 Jun25 Dec25
Selling, General, & Admin. Expense 0.00 13.13 20.07 14.74 22.58

SMGSY vs GOOGL, META, SPOT: Selling, General, & Admin. Expense Comparison

For the Internet Content & Information subindustry, SMG Swiss Marketplace Group Holding AG's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


SMG Swiss Marketplace Group Holding AG Selling, General, & Admin. Expense vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, SMG Swiss Marketplace Group Holding AG's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where SMG Swiss Marketplace Group Holding AG's Selling, General, & Admin. Expense falls into.


SMGSY
22GF Score
SMG Swiss Marketplace Group Holding AG SMGSY
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

SMG Swiss Marketplace Group Holding AG Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was $37.3 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $37.3 Mil mean?
SMG Swiss Marketplace Group Holding AG (SMGSY) has a Selling, General, & Admin. Expense of $37.3 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on SMG Swiss Marketplace Group Holding AG and its competitors.
Is SMG Swiss Marketplace Group Holding AG's Selling, General, & Admin. Expense too high?
SMG Swiss Marketplace Group Holding AG's current Selling, General, & Admin. Expense is $37.3 Mil. Overall, SMG Swiss Marketplace Group Holding AG has a GF Score™ of 22/100, reflecting its overall financial health beyond just this single metric.
How does SMG Swiss Marketplace Group Holding AG's Selling, General, & Admin. Expense compare to GOOGL and META?
SMG Swiss Marketplace Group Holding AG's Selling, General, & Admin. Expense of $37.3 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for an Interactive Media company?
A good Selling, General, & Admin. Expense depends on the Interactive Media industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on SMG Swiss Marketplace Group Holding AG and its competitors. SMG Swiss Marketplace Group Holding AG's current Selling, General, & Admin. Expense is $37.3 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is SMG Swiss Marketplace Group Holding AG stock overvalued right now?
SMG Swiss Marketplace Group Holding AG (SMGSY) has a current Selling, General, & Admin. Expense of $37.3 Mil. The current Selling, General, & Admin. Expense is $37.3 Mil. SMG Swiss Marketplace Group Holding AG's overall GF Score™ is 22/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For SMG Swiss Marketplace Group Holding AG (SMGSY), the current Selling, General, & Admin. Expense is $37.3 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

SMG Swiss Marketplace Group Holding AG Business Description

Address Thurgauerstrasse 36, Zurich, CHE, 8050
SMG Swiss Marketplace Group Holding AG is an online marketplace under three primary business segments: real estate, automotive, and general marketplaces, complemented by additional price comparison offerings in finance and insurance. Its tools include: ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI, AutoScout24, MotoScout24, anibis.ch, tutti.ch, Ricardo, FinanceScout24, and moneyland.ch. It generates the majority of its revenue from the real estate segment, which provides digital platforms and services for renting, selling, and managing property.
22GF Score

Get the complete analysis for SMGSY

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$7.00
Price