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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. USA Today Co's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was $151 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $623 Mil.
USA Today Co (NYSE:TDAY) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
USA Today Co Selling, General, & Admin. Expense Related Terms
USA Today Co Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for USA Today Co's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
USA Today Co Selling, General, & Admin. Expense Chart
TDAY vs SCHL, LEE, EDUC: Selling, General, & Admin. Expense Comparison
For the Publishing subindustry, USA Today Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
USA Today Co Selling, General, & Admin. Expense vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, USA Today Co's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where USA Today Co's Selling, General, & Admin. Expense falls into.
USA Today Co Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $623 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $623 Mil mean?
USA Today Co (TDAY) has a Selling, General, & Admin. Expense of $623 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on USA Today Co and its competitors.
Is USA Today Co's Selling, General, & Admin. Expense too high?
USA Today Co's current Selling, General, & Admin. Expense is $623 Mil. Overall, USA Today Co has a GF Score™ of 47/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does USA Today Co's Selling, General, & Admin. Expense compare to SCHL and LEE?
USA Today Co's Selling, General, & Admin. Expense of $623 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on USA Today Co and its competitors. USA Today Co's current Selling, General, & Admin. Expense is $623 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is USA Today Co stock overvalued right now?
Based on GuruFocus' analysis, USA Today Co (TDAY) is currently considered Significantly Overvalued. The stock's GF Value™ is $2.97, compared to a current price of $8.99 — trading 202.7% above its estimated fair value. The current Selling, General, & Admin. Expense is $623 Mil. USA Today Co's overall GF Score™ is 47/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For USA Today Co (TDAY), the current Selling, General, & Admin. Expense is $623 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is USA Today Co (TDAY) Overvalued in 2026?
Based on GuruFocus' analysis, USA Today Co stock appears to be overvalued.
The current stock price of $8.99 is trading 202.7% above its estimated GF Value™ of $2.97.
GuruFocus considers USA Today Co to be Significantly Overvalued.
Key valuation signals for TDAY:
Selling, General, & Admin. Expense: $623 Mil
GF Value™: $2.97 vs. price of $8.99 (202.7% above fair value)
No single metric tells the full story. See the TDAY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
USA Today Co Inc is a diversified media company with national and local reach, dedicated to empowering and enriching communities. It prioritizes a digital-first approach, focusing on audience growth and engagement while diversifying revenue streams. Through its trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including a network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, provide essential journalism, local content, and digital experiences to audiences and businesses. Its digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with digital marketing products and solutions.
47GF Score
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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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