Sunplus Technology Co (TPE:2401) Selling, General, & Admin. Expense: NT$836 Mil (TTM As of Mar. 2026)

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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

TPE:2401 Sunplus Technology Co Ltd TPE:2401
70 GF Score
Price NT$27.40
GF Value NT$29.20
Valuation Fairly Valued
! 2 Warning Signs
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What is Sunplus Technology Co Selling, General, & Admin. Expense?

Sunplus Technology Co TPE:2401 -1.97% 70 Selling, General, & Admin. Expense is NT$836 Mil as of Mar. 2026. GuruFocus rates TPE:2401 with a GF Score™ of 70/100 and a GF Value™ of NT$29.20 (Fairly Valued). The stock has 2 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Sunplus Technology Co's selling, general, & admin. expense for the three months ended in Mar. 2026 was NT$179 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was NT$836 Mil.


Sunplus Technology Co  (TPE:2401) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Sunplus Technology Co Selling, General, & Admin. Expense Related Terms


Sunplus Technology Co Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Sunplus Technology Co's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sunplus Technology Co Selling, General, & Admin. Expense Chart

Sunplus Technology Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1,149.17 855.22 730.84 854.63 844.36

Sunplus Technology Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 187.40 212.50 192.02 252.43 179.48

TPE:2401 vs NVDA, AVGO, MU: Selling, General, & Admin. Expense Comparison

For the Semiconductors subindustry, Sunplus Technology Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sunplus Technology Co Selling, General, & Admin. Expense vs Semiconductors Industry

For the Semiconductors industry and Technology sector, Sunplus Technology Co's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Sunplus Technology Co's Selling, General, & Admin. Expense falls into.


TPE:2401
70GF Score
Sunplus Technology Co Ltd TPE:2401
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Sunplus Technology Co Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was NT$836 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of NT$836 Mil mean?
Sunplus Technology Co (TPE:2401) has a Selling, General, & Admin. Expense of NT$836 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sunplus Technology Co and its competitors.
Is Sunplus Technology Co's Selling, General, & Admin. Expense too high?
Sunplus Technology Co's current Selling, General, & Admin. Expense is NT$836 Mil. Overall, Sunplus Technology Co has a GF Score™ of 70/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Sunplus Technology Co's Selling, General, & Admin. Expense compare to NVDA and AVGO?
Sunplus Technology Co's Selling, General, & Admin. Expense of NT$836 Mil can be compared against companies in the Semiconductors industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Semiconductors company?
A good Selling, General, & Admin. Expense depends on the Semiconductors industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sunplus Technology Co and its competitors. Sunplus Technology Co's current Selling, General, & Admin. Expense is NT$836 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sunplus Technology Co stock overvalued right now?
Based on GuruFocus' analysis, Sunplus Technology Co (TPE:2401) is currently considered Fairly Valued. The stock's GF Value™ is NT$29.20, compared to a current price of NT$27.40 — trading 6.2% below its estimated fair value. The current Selling, General, & Admin. Expense is NT$836 Mil. Sunplus Technology Co's overall GF Score™ is 70/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Sunplus Technology Co (TPE:2401), the current Selling, General, & Admin. Expense is NT$836 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sunplus Technology Co (TPE:2401) Overvalued in 2026?

Based on GuruFocus' analysis, Sunplus Technology Co stock appears to be undervalued. The current stock price of NT$27.40 is trading 6.2% below its estimated GF Value™ of NT$29.20. GuruFocus considers Sunplus Technology Co to be Fairly Valued.

Key valuation signals for TPE:2401:

  • Selling, General, & Admin. Expense: NT$836 Mil
  • GF Value™: NT$29.20 vs. price of NT$27.40 (6.2% below fair value)
  • GF Score™: 70/100 with 2 warning signs

No single metric tells the full story. See the TPE:2401 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Sunplus Technology Co Business Description

Address 19, Innovation 1st Road, Hsinchu Science Park, Hsinchu, TWN
Sunplus Technology Co Ltd designs, produces, tests, and sells integrated circuits (ICs). Additionally, the company researches, develops, and sells various software applications and silicon intellectual property, and is also involved in the trading and agency business of integrated circuits. Its product offerings include digital audio-visual and intelligent acoustic chips for automotive applications, smart system-on-chip solutions for driver assistance systems, AIoT SoC development platforms, and open-source software to create efficient AI computing cores. The company's reportable segments are: IC design, which derives key revenue, Income from lease of property, and Other income. Geographically, it derives maximum revenue from Asia (excluding Taiwan), followed by Taiwan and other markets.
70GF Score

Get the complete analysis for TPE:2401

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

NT$27.40
Price
NT$29.20
GF Value