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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Ambassador Hotel's selling, general, & admin. expense for the
three
months ended in Jun. 2026 was NT$90 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was NT$415 Mil.
Ambassador Hotel (TPE:2704) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Ambassador Hotel Selling, General, & Admin. Expense Related Terms
Ambassador Hotel Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Ambassador Hotel's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Ambassador Hotel Selling, General, & Admin. Expense Chart
TPE:2704 vs MAR, HLT, H: Selling, General, & Admin. Expense Comparison
For the Lodging subindustry, Ambassador Hotel's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Ambassador Hotel Selling, General, & Admin. Expense vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Ambassador Hotel's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Ambassador Hotel's Selling, General, & Admin. Expense falls into.
Ambassador Hotel Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was NT$415 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of NT$415 Mil mean?
Ambassador Hotel (TPE:2704) has a Selling, General, & Admin. Expense of NT$415 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Ambassador Hotel and its competitors.
Is Ambassador Hotel's Selling, General, & Admin. Expense too high?
Ambassador Hotel's current Selling, General, & Admin. Expense is NT$415 Mil. Overall, Ambassador Hotel has a GF Score™ of 74/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Ambassador Hotel's Selling, General, & Admin. Expense compare to MAR and HLT?
Ambassador Hotel's Selling, General, & Admin. Expense of NT$415 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Ambassador Hotel and its competitors. Ambassador Hotel's current Selling, General, & Admin. Expense is NT$415 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ambassador Hotel stock overvalued right now?
Based on GuruFocus' analysis, Ambassador Hotel (TPE:2704) is currently considered Fairly Valued. The stock's GF Value™ is NT$49.11, compared to a current price of NT$46.50 — trading 5.3% below its estimated fair value. The current Selling, General, & Admin. Expense is NT$415 Mil. Ambassador Hotel's overall GF Score™ is 74/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Ambassador Hotel (TPE:2704), the current Selling, General, & Admin. Expense is NT$415 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Ambassador Hotel (TPE:2704) Overvalued in 2026?
Based on GuruFocus' analysis, Ambassador Hotel stock appears to be undervalued.
The current stock price of NT$46.50 is trading 5.3% below its estimated GF Value™ of NT$49.11.
GuruFocus considers Ambassador Hotel to be Fairly Valued.
Key valuation signals for TPE:2704:
Selling, General, & Admin. Expense: NT$415 Mil
GF Value™: NT$49.11 vs. price of NT$46.50 (5.3% below fair value)
No single metric tells the full story. See the TPE:2704 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Ambassador Hotel Ltd is engaged in the operation of international tourist hotels and attached restaurants, cafe, lounge bars and clubs. The company provides accommodation and foodservice related products. The company has three segment: Kaohsiung segment, Hsinchu segment, and Taipei segment. The company generates key revenue from Hsinchu segment. Hsinchu segment is responsible for the foodservice and accommodation in Hsinchu area.
74GF Score
Get the complete analysis for TPE:2704
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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