Entain (WBO:GVC) Selling, General, & Admin. Expense: €808 Mil (TTM As of Dec. 2025)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WBO:GVC Entain PLC WBO:GVC
44 GF Score
Price €6.48
GF Value €9.79
Valuation Possible Value Trap
! 10 Warning Signs
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What is Entain Selling, General, & Admin. Expense?

Entain WBO:GVC -2.14% 44 Selling, General, & Admin. Expense is €808 Mil as of Dec. 2025. GuruFocus rates WBO:GVC with a GF Score™ of 44/100 and a GF Value™ of €9.79 (Possible Value Trap). The stock has 10 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Entain's selling, general, & admin. expense for the six months ended in Dec. 2025 was €-584 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was €808 Mil.


Entain  (WBO:GVC) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Entain Selling, General, & Admin. Expense Related Terms


Entain Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Entain's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Entain Selling, General, & Admin. Expense Chart

Entain Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 718.47 682.88 748.92 782.59 769.06

Entain Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -530.47 1,405.79 -653.41 1,392.38 -584.08

WBO:GVC vs FLUT, DKNG, SGHC: Selling, General, & Admin. Expense Comparison

For the Gambling subindustry, Entain's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Entain Selling, General, & Admin. Expense vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Entain's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Entain's Selling, General, & Admin. Expense falls into.


WBO:GVC
44GF Score
Entain PLC WBO:GVC
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Entain Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was €808 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of €808 Mil mean?
Entain (WBO:GVC) has a Selling, General, & Admin. Expense of €808 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Entain and its competitors.
Is Entain's Selling, General, & Admin. Expense too high?
Entain's current Selling, General, & Admin. Expense is €808 Mil. Overall, Entain has a GF Score™ of 44/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Entain's Selling, General, & Admin. Expense compare to FLUT and DKNG?
Entain's Selling, General, & Admin. Expense of €808 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Entain and its competitors. Entain's current Selling, General, & Admin. Expense is €808 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Entain stock overvalued right now?
Based on GuruFocus' analysis, Entain (WBO:GVC) is currently considered Possible Value Trap. The stock's GF Value™ is €9.79, compared to a current price of €6.48 — trading 33.8% below its estimated fair value. The current Selling, General, & Admin. Expense is €808 Mil. Entain's overall GF Score™ is 44/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Entain (WBO:GVC), the current Selling, General, & Admin. Expense is €808 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Entain (WBO:GVC) Overvalued in 2026?

Based on GuruFocus' analysis, Entain stock appears to be undervalued. The current stock price of €6.48 is trading 33.8% below its estimated GF Value™ of €9.79. GuruFocus considers Entain to be Possible Value Trap.

Key valuation signals for WBO:GVC:

  • Selling, General, & Admin. Expense: €808 Mil
  • GF Value™: €9.79 vs. price of €6.48 (33.8% below fair value)
  • GF Score™: 44/100 with 10 warning signs

No single metric tells the full story. See the WBO:GVC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Entain Business Description

Address 25 Charterhouse Square, London, GBR, EC1M 6AE
Entain PLC is a sports betting and gaming company operating online and in the retail sector. It has Four segments; UK&I: which comprises betting, gaming, and retail activities from online and mobile operations, and activities in the shop estates within Great Britain, Northern Ireland, Jersey, and the Republic of Ireland; International: which comprises betting, gaming, and retail activities in the shop estates in the rest of the world apart from UK&I and CEE; CEE: comprises betting, gaming and retail activities in Croatia and Poland for brands SuperSport and STS; Corporate: includes costs associated with Group functions including Group executive, legal, Group finance, U.S. joint venture, tax, and treasury.
44GF Score

Get the complete analysis for WBO:GVC

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€6.48
Price
€9.79
GF Value