MBK PCL (BKK:MBK-R) Selling and Marketing Expense: ฿787 Mil (TTM As of Jun. 2026)

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BKK:MBK-R MBK PCL BKK:MBK-R
77 GF Score
Price ฿22.46
GF Value ฿16.17
Valuation Significantly Overvalued
! 11 Warning Signs
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What is MBK PCL Selling and Marketing Expense?

MBK PCL BKK:MBK-R +0.26% 77 Selling and Marketing Expense is ฿787 Mil as of Jun. 2026. GuruFocus rates BKK:MBK-R with a GF Score™ of 77/100 and a GF Value™ of ฿16.17 (Significantly Overvalued). The stock has 11 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. MBK PCL's Selling and Marketing Expense for the three months ended in Jun. 2026 was ฿178 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 was ฿787 Mil.

MBK PCL Selling and Marketing Expense Related Terms

MBK PCL Selling and Marketing Expense Historical Data

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The historical data trend for MBK PCL's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

MBK PCL Selling and Marketing Expense Chart

MBK PCL Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 654.99 754.52 789.02 651.36 723.37

MBK PCL Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 170.66 220.48 207.01 181.40 177.81
BKK:MBK-R
77GF Score
MBK PCL BKK:MBK-R
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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MBK PCL Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ฿787 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of ฿787 Mil mean?
MBK PCL (BKK:MBK-R) has a Selling and Marketing Expense of ฿787 Mil as of Jun. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on MBK PCL and its competitors.
Is MBK PCL's Selling and Marketing Expense too high?
MBK PCL's current Selling and Marketing Expense is ฿787 Mil. Overall, MBK PCL has a GF Score™ of 77/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does MBK PCL's Selling and Marketing Expense compare to MMM and HON?
MBK PCL's Selling and Marketing Expense of ฿787 Mil can be compared against companies in the Conglomerates industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Conglomerates company?
A good Selling and Marketing Expense depends on the Conglomerates industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on MBK PCL and its competitors. MBK PCL's current Selling and Marketing Expense is ฿787 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MBK PCL stock overvalued right now?
Based on GuruFocus' analysis, MBK PCL (BKK:MBK-R) is currently considered Significantly Overvalued. The stock's GF Value™ is ฿16.17, compared to a current price of ฿22.46 — trading 38.9% above its estimated fair value. The current Selling and Marketing Expense is ฿787 Mil. MBK PCL's overall GF Score™ is 77/100 with 11 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For MBK PCL (BKK:MBK-R), the current Selling and Marketing Expense is ฿787 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is MBK PCL (BKK:MBK-R) Overvalued in 2026?

Based on GuruFocus' analysis, MBK PCL stock appears to be overvalued. The current stock price of ฿22.46 is trading 38.9% above its estimated GF Value™ of ฿16.17. GuruFocus considers MBK PCL to be Significantly Overvalued.

Key valuation signals for BKK:MBK-R:

  • Selling and Marketing Expense: ฿787 Mil
  • GF Value™: ฿16.17 vs. price of ฿22.46 (38.9% above fair value)
  • GF Score™: 77/100 with 11 warning signs

No single metric tells the full story. See the BKK:MBK-R stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

MBK PCL Business Description

Other Exchanges MBK:Thailand
Address 444 Phayathai Road, 8th Floor, MBK Center Building, Pathumwan, Bangkok, THA, 10330
MBK PCL is engaged in multiple businesses. Its businesses includes Shopping center business, Hotel and tourism business, Golf business, Real estate business, Food solutions business, Financial business, Auction business, Corporate supporting center and other business. Shopping center business engages in the business of rental space to retail tenants in the shopping centers and the business of office space for rent. The hotel and tourism business engages in providing for lodging, food and drink, and other facilities and services related for accommodation and travel. Golf business engages in golf services. Real estate business engages in residential for sale, property management and asset appraisal. Auction business engages in the business of car and motorcycle auction.
77GF Score

Get the complete analysis for BKK:MBK-R

Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿22.46
Price
฿16.17
GF Value