PRG PCL (BKK:PRG-R) Selling and Marketing Expense: ฿150 Mil (TTM As of Mar. 2026)

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BKK:PRG-R PRG Corp PCL BKK:PRG-R
73 GF Score
Price ฿8.70
GF Value ฿8.85
! 11 Warning Signs
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What is PRG PCL Selling and Marketing Expense?

PRG PCL BKK:PRG-R 73 Selling and Marketing Expense is ฿150 Mil as of Mar. 2026. GuruFocus rates BKK:PRG-R with a GF Score™ of 73/100 and a GF Value™ of ฿8.85. The stock has 11 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. PRG PCL's Selling and Marketing Expense for the three months ended in Mar. 2026 was ฿35 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2026 was ฿150 Mil.

PRG PCL Selling and Marketing Expense Related Terms

PRG PCL Selling and Marketing Expense Historical Data

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The historical data trend for PRG PCL's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

PRG PCL Selling and Marketing Expense Chart

PRG PCL Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 263.72 280.55 224.75 168.84 151.37

PRG PCL Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 36.93 36.58 40.23 37.63 35.08
BKK:PRG-R
73GF Score
PRG Corp PCL BKK:PRG-R
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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PRG PCL Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ฿150 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of ฿150 Mil mean?
PRG PCL (BKK:PRG-R) has a Selling and Marketing Expense of ฿150 Mil as of Mar. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on PRG PCL and its competitors.
Is PRG PCL's Selling and Marketing Expense too high?
PRG PCL's current Selling and Marketing Expense is ฿150 Mil. Overall, PRG PCL has a GF Score™ of 73/100, reflecting its overall financial health beyond just this single metric.
How does PRG PCL's Selling and Marketing Expense compare to KHC and GIS?
PRG PCL's Selling and Marketing Expense of ฿150 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Consumer Packaged Goods company?
A good Selling and Marketing Expense depends on the Consumer Packaged Goods industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on PRG PCL and its competitors. PRG PCL's current Selling and Marketing Expense is ฿150 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PRG PCL stock overvalued right now?
PRG PCL (BKK:PRG-R) has a current Selling and Marketing Expense of ฿150 Mil. The stock's GF Value™ is ฿8.85, compared to a current price of ฿8.70 — trading 1.7% below its estimated fair value. The current Selling and Marketing Expense is ฿150 Mil. PRG PCL's overall GF Score™ is 73/100 with 11 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For PRG PCL (BKK:PRG-R), the current Selling and Marketing Expense is ฿150 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is PRG PCL (BKK:PRG-R) Overvalued in 2026?

Based on GuruFocus' analysis, PRG PCL stock appears to be undervalued. The current stock price of ฿8.70 is trading 1.7% below its estimated GF Value™ of ฿8.85.

Key valuation signals for BKK:PRG-R:

  • Selling and Marketing Expense: ฿150 Mil
  • GF Value™: ฿8.85 vs. price of ฿8.70 (1.7% below fair value)
  • GF Score™: 73/100 with 11 warning signs

No single metric tells the full story. See the BKK:PRG-R stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

PRG PCL Business Description

Other Exchanges PRG:Thailand
Address 88, Moo 2, Tiwanont Road, Bangkadee Sub-District, Muang District, Pathumtani, THA, 12000
PRG Corp PCL is engaged in the processing and packaging of rice and related business. The company has three reportable segments: Improving the quality and packaging of milled rice including Organic rice, Japanese rice, Quinoa rice, White rice, Hom Mali rice, Maboonkrong rice, and other products; and Food Center business includes Suki Number One, MBK Food Island, The Fifth Food Avenue, and HINA Japanese Restaurant and Asset management. Geographically, it operates in Thailand, the United States, Canada, Europe, Asia Pacific, and other regions. PRG Corp PCL generates the majority of its revenue from Improving the quality and packaging of rice from the Thailand region.
73GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿8.70
Price
฿8.85
GF Value