Emaar Development PJSC (DFM:EMAARDEV) Selling and Marketing Expense: د.إ971 Mil (TTM As of Jun. 2026)

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DFM:EMAARDEV Emaar Development PJSC DFM:EMAARDEV
100 GF Score
Price د.إ13.00
GF Value د.إ20.50
Valuation Significantly Undervalued
! 1 Warning Sign
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What is Emaar Development PJSC Selling and Marketing Expense?

Emaar Development PJSC DFM:EMAARDEV +0.62% 100 Selling and Marketing Expense is د.إ971 Mil as of Jun. 2026. GuruFocus rates DFM:EMAARDEV with a GF Score™ of 100/100 and a GF Value™ of د.إ20.50 (Significantly Undervalued). The stock has 1 warning sign investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Emaar Development PJSC's Selling and Marketing Expense for the three months ended in Jun. 2026 was د.إ199 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 was د.إ971 Mil.


Emaar Development PJSC Selling and Marketing Expense Related Terms


Emaar Development PJSC Selling and Marketing Expense Historical Data

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The historical data trend for Emaar Development PJSC's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Emaar Development PJSC Selling and Marketing Expense Chart

Emaar Development PJSC Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 792.91 459.56 406.42 553.40 828.78

Emaar Development PJSC Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 145.24 212.01 338.33 221.29 199.48
DFM:EMAARDEV
100GF Score
Emaar Development PJSC DFM:EMAARDEV
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Emaar Development PJSC Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was د.إ971 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of د.إ971 Mil mean?
Emaar Development PJSC (DFM:EMAARDEV) has a Selling and Marketing Expense of د.إ971 Mil as of Jun. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Emaar Development PJSC and its competitors.
Is Emaar Development PJSC's Selling and Marketing Expense too high?
Emaar Development PJSC's current Selling and Marketing Expense is د.إ971 Mil. Overall, Emaar Development PJSC has a GF Score™ of 100/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Emaar Development PJSC's Selling and Marketing Expense compare to competitors?
Emaar Development PJSC's Selling and Marketing Expense of د.إ971 Mil can be compared against companies in the Real Estate industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Real Estate company?
A good Selling and Marketing Expense depends on the Real Estate industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Emaar Development PJSC and its competitors. Emaar Development PJSC's current Selling and Marketing Expense is د.إ971 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Emaar Development PJSC stock overvalued right now?
Based on GuruFocus' analysis, Emaar Development PJSC (DFM:EMAARDEV) is currently considered Significantly Undervalued. The stock's GF Value™ is د.إ20.50, compared to a current price of د.إ13.00 — trading 36.6% below its estimated fair value. The current Selling and Marketing Expense is د.إ971 Mil. Emaar Development PJSC's overall GF Score™ is 100/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Emaar Development PJSC (DFM:EMAARDEV), the current Selling and Marketing Expense is د.إ971 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Emaar Development PJSC (DFM:EMAARDEV) Overvalued in 2026?

Based on GuruFocus' analysis, Emaar Development PJSC stock appears to be undervalued. The current stock price of د.إ13.00 is trading 36.6% below its estimated GF Value™ of د.إ20.50. GuruFocus considers Emaar Development PJSC to be Significantly Undervalued.

Key valuation signals for DFM:EMAARDEV:

  • Selling and Marketing Expense: د.إ971 Mil
  • GF Value™: د.إ20.50 vs. price of د.إ13.00 (36.6% below fair value)
  • GF Score™: 100/100 with 1 warning sign

No single metric tells the full story. See the DFM:EMAARDEV stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Emaar Development PJSC Business Description

Address Dubai Hills Estate Business Park, Building 1, Level 7, P.O. Box 9440, Dubai, ARE
Emaar Development PJSC is a property developer and provider of lifestyle-focused real estate, with operations in the Middle East, North Africa, and Asia. Its principal activities are property investment, development and development management, shopping malls and retail, entertainment, hospitality, property management and utility services and investments in providers of financial services. The majority of the company'ss revenue is derived from the sale of residential units. Geographically, the company is currently operating only in the UAE.
100GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

د.إ13.00
Price
د.إ20.50
GF Value