RTLLF (Rational AG) Selling and Marketing Expense: $336 Mil (TTM As of Jun. 2026)

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RTLLF Rational AG RTLLF
94 GF Score
Price $695.20
GF Value $910.01
Valuation Modestly Undervalued
! 1 Warning Sign
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What is Rational AG Selling and Marketing Expense?

Rational AG RTLLF 94 Selling and Marketing Expense is $336 Mil as of Jun. 2026. GuruFocus rates RTLLF with a GF Score™ of 94/100 and a GF Value™ of $910.01 (Modestly Undervalued). The stock has 1 warning sign investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Rational AG's Selling and Marketing Expense for the three months ended in Jun. 2026 was $84 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 was $336 Mil.

Rational AG Selling and Marketing Expense Related Terms

Rational AG Selling and Marketing Expense Historical Data

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The historical data trend for Rational AG's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rational AG Selling and Marketing Expense Chart

Rational AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 211.97 250.61 277.37 277.30 329.90

Rational AG Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 79.45 80.35 85.57 86.51 83.67
RTLLF
94GF Score
Rational AG RTLLF
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Rational AG Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $336 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of $336 Mil mean?
Rational AG (RTLLF) has a Selling and Marketing Expense of $336 Mil as of Jun. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Rational AG and its competitors.
Is Rational AG's Selling and Marketing Expense too high?
Rational AG's current Selling and Marketing Expense is $336 Mil. Overall, Rational AG has a GF Score™ of 94/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rational AG's Selling and Marketing Expense compare to GEV and ETN?
Rational AG's Selling and Marketing Expense of $336 Mil can be compared against companies in the Industrial Products industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for an Industrial Products company?
A good Selling and Marketing Expense depends on the Industrial Products industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Rational AG and its competitors. Rational AG's current Selling and Marketing Expense is $336 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rational AG stock overvalued right now?
Based on GuruFocus' analysis, Rational AG (RTLLF) is currently considered Modestly Undervalued. The stock's GF Value™ is $910.01, compared to a current price of $695.20 — trading 23.6% below its estimated fair value. The current Selling and Marketing Expense is $336 Mil. Rational AG's overall GF Score™ is 94/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Rational AG (RTLLF), the current Selling and Marketing Expense is $336 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rational AG (RTLLF) Overvalued in 2026?

Based on GuruFocus' analysis, Rational AG stock appears to be undervalued. The current stock price of $695.20 is trading 23.6% below its estimated GF Value™ of $910.01. GuruFocus considers Rational AG to be Modestly Undervalued.

Key valuation signals for RTLLF:

  • Selling and Marketing Expense: $336 Mil
  • GF Value™: $910.01 vs. price of $695.20 (23.6% below fair value)
  • GF Score™: 94/100 with 1 warning sign

No single metric tells the full story. See the RTLLF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rational AG Business Description

Address Siegfried-Meister-Strasse 1, Landsberg am Lech, BY, DEU, 86899
Rational specializes in manufacturing automated multifunctional ovens for professional kitchens that replace conventional cooking appliances such as a stove, grill, and oven. Rational has produced over 1 million combi-steamers since its first combi-steamer in 1976, which are used to prepare 160 million food dishes daily. Approximately 72% of group revenue is generated from the sale of cooking appliances, mostly the iCombi Pro that was launched in May 2020 and its predecessor product. Rational has a presence in over 120 countries. The majority of revenue is earned in Europe, followed by North America and Asia.
94GF Score

Get the complete analysis for RTLLF

Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$695.20
Price
$910.01
GF Value