Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
AG BarrBAGFF +3.94%86 Shiller PE Ratio is 17.96 as of Sep. 06, 2026, which is 4% below its 10-year median of 18.63. GuruFocus rates BAGFF with a GF Score™ of 86/100 and a GF Value™ of $9.90. The stock has 4 warning signs investors should review. Among 68 Beverages - Non-Alcoholic companies, AG Barr ranks better than 51.47% on this metric.
As of today (2026-09-06), AG Barr's current share price is $8.44. AG Barr's E10 for the fiscal year that ended in Jan26 was $0.47. AG Barr's Shiller PE Ratio for today is 17.96.
The historical rank and industry rank for AG Barr's Shiller PE Ratio or its related term are showing as below:
BAGFF'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 13.07 Med: 18.63 Max: 35.89
Current: 16.63
During the past 13 years, AG Barr's highest Shiller PE Ratio was 35.89. The lowest was 13.07. And the median was 18.63.
BAGFF's Shiller PE Ratio is ranked better than 51.47% of 68
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 17.605
vs BAGFF: 16.63
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
AG Barr's adjusted earnings per share data of for the fiscal year that ended in Jan26 was $0.566. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $0.47 for the trailing ten years ended in Jan26.
Shiller PE for Stocks: The True Measure of Stock Valuation
AG Barr (OTCPK:BAGFF) Shiller PE Ratio Explanation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
AG Barr Shiller PE Ratio Related Terms
AG Barr Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for AG Barr's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BAGFF vs KO, PEP, MNST: Shiller PE Ratio Comparison
For the Beverages - Non-Alcoholic subindustry, AG Barr's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
AG Barr Shiller PE Ratio vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, AG Barr's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where AG Barr's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
AG Barr's Shiller PE Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
AG Barr's E10 for the fiscal year that ended in Jan26 is calculated as:
For example, AG Barr's adjusted earnings per share data for the fiscal year that ended in Jan26 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
AG Barr (BAGFF) has a Shiller PE Ratio of 17.96 as of Sep. 06, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on AG Barr and its competitors. This is near median its historical median of 18.63. Over the past decade, AG Barr's Shiller PE Ratio has ranged from 13.07 to 35.89. According to the industry distribution chart, AG Barr ranks #33 out of 68 companies in the Beverages - Non-Alcoholic industry, placing it in the top 48.5%.
Is AG Barr's Shiller PE Ratio too high?
AG Barr's current Shiller PE Ratio of 17.96 is near median its 10-year median of 18.63. Over the past 10 years, this metric has ranged from a low of 13.07 to a high of 35.89. The Beverages - Non-Alcoholic industry median Shiller PE Ratio is 17.61. AG Barr's value of 17.96 is 2% above this industry median. Based on the distribution chart, AG Barr ranks #33 out of 68 companies in the Beverages - Non-Alcoholic industry, which is above the industry midpoint. Overall, AG Barr has a GF Score™ of 86/100, reflecting its overall financial health beyond just this single metric.
How does AG Barr's Shiller PE Ratio compare to KO and PEP?
According to the Beverages - Non-Alcoholic industry distribution chart, AG Barr ranks #33 out of 68 companies for Shiller PE Ratio. This puts AG Barr in the upper half of its industry. The industry median Shiller PE Ratio is 17.61. AG Barr's value of 17.96 is 2% above this benchmark. Historically, AG Barr's own Shiller PE Ratio has ranged from 13.07 to 35.89 over the past decade. While the company's 10-year median is 18.63 vs. the industry median of 17.61, AG Barr has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Beverages - Non-Alcoholic company?
The median Shiller PE Ratio among Beverages - Non-Alcoholic companies is 17.61, based on 68 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. AG Barr's current Shiller PE Ratio of 17.96 is 2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on AG Barr and its competitors. For the Beverages - Non-Alcoholic industry, the median Shiller PE Ratio is 17.61 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. AG Barr's current Shiller PE Ratio is 17.96, which is near median its own 10-year median of 18.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is AG Barr stock overvalued right now?
AG Barr (BAGFF) has a current Shiller PE Ratio of 17.96. The stock's GF Value™ is $9.90, compared to a current price of $8.44 — trading 14.7% below its estimated fair value. The current Shiller PE Ratio is 17.96, which is near median its 10-year median of 18.63 and 2% above the Beverages - Non-Alcoholic industry median of 17.61. AG Barr's overall GF Score™ is 86/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For AG Barr (BAGFF), the current Shiller PE Ratio is 17.96 as of Sep. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is AG Barr (BAGFF) Overvalued in 2026?
Based on GuruFocus' analysis, AG Barr stock appears to be undervalued.
The current stock price of $8.44 is trading 14.7% below its estimated GF Value™ of $9.90.
Key valuation signals for BAGFF:
Shiller PE Ratio: 17.96 (near median its 10-year median of 18.63)
GF Value™: $9.90 vs. price of $8.44 (14.7% below fair value)
Industry Position: 2% above the Beverages - Non-Alcoholic median (#33 of 68)
No single metric tells the full story. See the BAGFF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
AG Barr PLC manufactures, distributes, and sells a range of beverages in the United Kingdom. The company distributes its products to wholesalers and retailers. Its brands include Funkin, Barr Flavours, Moma, Rio, IRN-BRU, Simply Fruity, Sun Exotic, Rubicon, Boost Drinks, Snapple, and others. The company has three reportable segments, which include Soft drinks, Cocktail solutions, and others. The majority of its sales come from the Soft drinks segment. Geographically, it generates maximum revenue from the United Kingdom, followed by the Rest of the world.
86GF Score
Get the complete analysis for BAGFF
Shiller PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BAGFF has been successfully added to your 
