Kisses From ItalyKITL WACC % is 30.2% as of Jul. 03, 2026, which is 71% above its 10-year median of 17.68. The stock has 5 warning signs investors should review. Among 366 Restaurants companies, Kisses From Italy ranks worse than 99.73% on this metric.
As of today (2026-07-03), Kisses From Italy's weighted average cost of capital is 30.2%%. Kisses From Italy's ROIC % is -4.62% (calculated using TTM income statement data).
Kisses From Italy earns returns that do not match up to its cost of capital. It will destroy value as it grows.
For a comprehensive WACC calculation, please access the WACC Calculator.
Kisses From Italy (OTCPK:KITL) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Kisses From Italy's weighted average cost of capital is 30.2%%. Kisses From Italy's ROIC % is -4.62% (calculated using TTM income statement data).
Kisses From Italy earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
Related Terms
Kisses From Italy WACC % Historical Data
* Premium members only.
The historical data trend for Kisses From Italy's WACC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Restaurants subindustry, Kisses From Italy's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Kisses From Italy WACC % vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, Kisses From Italy's WACC % distribution charts can be found below:
* The bar in red indicates where Kisses From Italy's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Kisses From Italy's market capitalization (E) is $1.539 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Jun. 2025, Kisses From Italy's latest one-year quarterly average Book Value of Debt (D) is $0.741 Mil.
a) weight of equity = E / (E + D) = 1.539 / (1.539 + 0.741) = 0.675
b) weight of debt = D / (E + D) = 0.741 / (1.539 + 0.741) = 0.325
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 4.485%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Kisses From Italy's beta is 5.5535.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 4.485% + 5.5535 * 6% = 37.806%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Jun. 2025, Kisses From Italy's interest expense (positive number) was $0.1067 Mil. Its total Book Value of Debt (D) is $0.741 Mil.
Cost of Debt = 0.1067 / 0.741 = 14.3995%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 0 / -0.1507 = 0%.
Kisses From Italy's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.675
*
37.806%
+
0.325
*
14.3995%
*
(1 - 0%)
=
30.2%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Kisses From Italy (KITL) has a WACC % of 30.2% as of Jul. 03, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Kisses From Italy and its competitors. This is 71% above median its historical median of 17.68. Over the past decade, Kisses From Italy's WACC % has ranged from 7.91 to 63.69. According to the industry distribution chart, Kisses From Italy ranks #365 out of 366 companies in the Restaurants industry, placing it in the top 99.7%.
Is Kisses From Italy's WACC % too high?
Kisses From Italy's current WACC % of 30.2% is 71% above median its 10-year median of 17.68. Over the past 10 years, this metric has ranged from a low of 7.91 to a high of 63.69. The Restaurants industry median WACC % is 5.61. Kisses From Italy's value of 30.2% is 438.3% above this industry median. Based on the distribution chart, Kisses From Italy ranks #365 out of 366 companies in the Restaurants industry, which is in the bottom quartile relative to peers.
How does Kisses From Italy's WACC % compare to FATAQ and CHSN?
According to the Restaurants industry distribution chart, Kisses From Italy ranks #365 out of 366 companies for WACC %. This places Kisses From Italy in the lower half of its industry. The industry median WACC % is 5.61. Kisses From Italy's value of 30.2% is 438.3% above this benchmark. Historically, Kisses From Italy's own WACC % has ranged from 7.91 to 63.69 over the past decade. While the company's 10-year median is 17.68 vs. the industry median of 5.61, Kisses From Italy has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Restaurants company?
The median WACC % among Restaurants companies is 5.61, based on 366 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Kisses From Italy's current WACC % of 30.2% is 438.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Kisses From Italy and its competitors. For the Restaurants industry, the median WACC % is 5.61 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Kisses From Italy's current WACC % is 30.2%, which is 71% above median its own 10-year median of 17.68. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kisses From Italy stock overvalued right now?
Kisses From Italy (KITL) has a current WACC % of 30.2%. The current WACC % is 30.2%, which is 71% above median its 10-year median of 17.68 and 438.3% above the Restaurants industry median of 5.61. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Kisses From Italy (KITL), the current WACC % is 30.2% as of Jul. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Kisses From Italy Inc in Florida is engaged in developing a fast-casual food dining chain restaurant business. It offers deli paninis including fresh cheese Panini, prosciutto, salami, calicollo, bresaola, and turkey paninis. The company also offers espresso, cappuccino, and other coffee drinks, soft drinks, bottled water, and juices, as well as various flavors of granite. In addition to its company operated restaurants, it is engaged in franchising restaurant concept so that it can build market share and brand awareness. Company is expanding it's business to wellness space, a fast-growing field for women and men's biologics and related types of care.
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