B90 HoldingsLSE:B90 WACC % is 11% as of Jul. 02, 2026, which is 30% below its 10-year median of 15.66. The stock has 4 warning signs investors should review. Among 868 Travel & Leisure companies, B90 Holdings ranks worse than 79.95% on this metric.
As of today (2026-07-02), B90 Holdings's weighted average cost of capital is 11%%. B90 Holdings's ROIC % is 5.74% (calculated using TTM income statement data).
B90 Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.
For a comprehensive WACC calculation, please access the WACC Calculator.
B90 Holdings (LSE:B90) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, B90 Holdings's weighted average cost of capital is 11%%. B90 Holdings's ROIC % is 5.74% (calculated using TTM income statement data).
B90 Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
Related Terms
B90 Holdings WACC % Historical Data
* Premium members only.
The historical data trend for B90 Holdings's WACC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Gambling subindustry, B90 Holdings's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
B90 Holdings WACC % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, B90 Holdings's WACC % distribution charts can be found below:
* The bar in red indicates where B90 Holdings's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, B90 Holdings's market capitalization (E) is £11.020 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Dec. 2025, B90 Holdings's latest one-year semi-annual average Book Value of Debt (D) is £0 Mil.
a) weight of equity = E / (E + D) = 11.020 / (11.020 + 0) = 1
b) weight of debt = D / (E + D) = 0 / (11.020 + 0) = 0
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 4.487%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. B90 Holdings's beta is 1.0855.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 4.487% + 1.0855 * 6% = 11%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
As of Dec. 2025, B90 Holdings's interest expense (positive number) was £-0 Mil. Its total Book Value of Debt (D) is £0 Mil.
Cost of Debt = -0 / 0 = %.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = -0.011 / 0.335 = -3.28%, which is less than 0%. Therefore it's set to 0%.
B90 Holdings's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
1
*
11%
+
0
*
%
*
(1 - 0%)
=
11%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
B90 Holdings (LSE:B90) has a WACC % of 11% as of Jul. 02, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on B90 Holdings and its competitors. This is 30% below median its historical median of 15.66. Over the past decade, B90 Holdings' WACC % has ranged from 7.40 to 38.82. According to the industry distribution chart, B90 Holdings ranks #694 out of 868 companies in the Travel & Leisure industry, placing it in the top 80%.
Is B90 Holdings' WACC % too high?
B90 Holdings' current WACC % of 11% is 30% below median its 10-year median of 15.66. Over the past 10 years, this metric has ranged from a low of 7.40 to a high of 38.82. The Travel & Leisure industry median WACC % is 7.69. B90 Holdings' value of 11% is 43.1% above this industry median. Based on the distribution chart, B90 Holdings ranks #694 out of 868 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers.
How does B90 Holdings' WACC % compare to FLUT and DKNG?
According to the Travel & Leisure industry distribution chart, B90 Holdings ranks #694 out of 868 companies for WACC %. This places B90 Holdings in the lower half of its industry. The industry median WACC % is 7.69. B90 Holdings' value of 11% is 43.1% above this benchmark. Historically, B90 Holdings' own WACC % has ranged from 7.40 to 38.82 over the past decade. While the company's 10-year median is 15.66 vs. the industry median of 7.69, B90 Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Travel & Leisure company?
The median WACC % among Travel & Leisure companies is 7.69, based on 868 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. B90 Holdings's current WACC % of 11% is 43.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on B90 Holdings and its competitors. For the Travel & Leisure industry, the median WACC % is 7.69 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. B90 Holdings's current WACC % is 11%, which is 30% below median its own 10-year median of 15.66. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is B90 Holdings stock overvalued right now?
Based on GuruFocus' analysis, B90 Holdings (LSE:B90) is currently considered Significantly Undervalued. The stock's GF Value™ is £0.07, compared to a current price of £0.03 — trading 64.3% below its estimated fair value. The current WACC % is 11%, which is 30% below median its 10-year median of 15.66 and 43.1% above the Travel & Leisure industry median of 7.69. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For B90 Holdings (LSE:B90), the current WACC % is 11% as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
B90 Holdings PLC is a gambling company. The company is engaged in offering online Sportsbook and Casino operations, casino products as well as marketing activities for other online gaming companies. The company earns maximum revenue from Affiliate marketing commissions.
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