JD Sports FashionLSE:JD. +0.52%84 WACC % is 8.87% as of Jun. 28, 2026, which is 10% above its 10-year median of 8.05. GuruFocus rates LSE:JD. with a GF Score™ of 84/100 and a GF Value™ of £1.41 (Significantly Undervalued). The stock has 5 warning signs investors should review. Among 1,138 Retail - Cyclical companies, JD Sports Fashion ranks worse than 60.46% on this metric.
As of today (2026-06-28), JD Sports Fashion's weighted average cost of capital is 8.87%%. JD Sports Fashion's ROIC % is 9.40% (calculated using TTM income statement data).
JD Sports Fashion generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
For a comprehensive WACC calculation, please access the WACC Calculator.
JD Sports Fashion (LSE:JD.) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, JD Sports Fashion's weighted average cost of capital is 8.87%%. JD Sports Fashion's ROIC % is 9.40% (calculated using TTM income statement data).
JD Sports Fashion generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
Related Terms
JD Sports Fashion WACC % Historical Data
* Premium members only.
The historical data trend for JD Sports Fashion's WACC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Apparel Retail subindustry, JD Sports Fashion's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
JD Sports Fashion WACC % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, JD Sports Fashion's WACC % distribution charts can be found below:
* The bar in red indicates where JD Sports Fashion's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, JD Sports Fashion's market capitalization (E) is £4100.350 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Jan. 2026, JD Sports Fashion's latest one-year semi-annual average Book Value of Debt (D) is £3709.6667 Mil.
a) weight of equity = E / (E + D) = 4100.350 / (4100.350 + 3709.6667) = 0.525
b) weight of debt = D / (E + D) = 3709.6667 / (4100.350 + 3709.6667) = 0.475
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 4.9416%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. JD Sports Fashion's beta is 1.4077.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 4.9416% + 1.4077 * 6% = 13.3878%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
As of Jan. 2026, JD Sports Fashion's interest expense (positive number) was £193 Mil. Its total Book Value of Debt (D) is £3709.6667 Mil.
Cost of Debt = 193 / 3709.6667 = 5.2026%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 161 / 629 = 25.6%.
JD Sports Fashion's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.525
*
13.3878%
+
0.475
*
5.2026%
*
(1 - 25.6%)
=
8.87%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
JD Sports Fashion (LSE:JD.) has a WACC % of 8.87% as of Jun. 28, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on JD Sports Fashion and its competitors. This is 10% above median its historical median of 8.05. According to the industry distribution chart, JD Sports Fashion ranks #688 out of 1138 companies in the Retail - Cyclical industry, placing it in the top 60.5%.
Is JD Sports Fashion's WACC % too high?
JD Sports Fashion's current WACC % of 8.87% is 10% above median its 10-year median of 8.05. The Retail - Cyclical industry median WACC % is 7.56. JD Sports Fashion's value of 8.87% is 17.4% above this industry median. Based on the distribution chart, JD Sports Fashion ranks #688 out of 1138 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, JD Sports Fashion has a GF Score™ of 84/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does JD Sports Fashion's WACC % compare to TJX and ROST?
According to the Retail - Cyclical industry distribution chart, JD Sports Fashion ranks #688 out of 1138 companies for WACC %. This places JD Sports Fashion in the lower half of its industry. The industry median WACC % is 7.56. JD Sports Fashion's value of 8.87% is 17.4% above this benchmark. While the company's 10-year median is 8.05 vs. the industry median of 7.56, JD Sports Fashion has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Retail - Cyclical company?
The median WACC % among Retail - Cyclical companies is 7.56, based on 1,138 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. JD Sports Fashion's current WACC % of 8.87% is 17.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on JD Sports Fashion and its competitors. For the Retail - Cyclical industry, the median WACC % is 7.56 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. JD Sports Fashion's current WACC % is 8.87%, which is 10% above median its own 10-year median of 8.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is JD Sports Fashion stock overvalued right now?
Based on GuruFocus' analysis, JD Sports Fashion (LSE:JD.) is currently considered Significantly Undervalued. The stock's GF Value™ is £1.41, compared to a current price of £0.86 — trading 39.2% below its estimated fair value. The current WACC % is 8.87%, which is 10% above median its 10-year median of 8.05 and 17.4% above the Retail - Cyclical industry median of 7.56. JD Sports Fashion's overall GF Score™ is 84/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For JD Sports Fashion (LSE:JD.), the current WACC % is 8.87% as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is JD Sports Fashion (LSE:JD.) Overvalued in 2026?
Based on GuruFocus' analysis, JD Sports Fashion stock appears to be undervalued.
The current stock price of £0.86 is trading 39.2% below its estimated GF Value™ of £1.41.
GuruFocus considers JD Sports Fashion to be Significantly Undervalued.
Key valuation signals for LSE:JD.:
WACC %: 8.87% (10% above median its 10-year median of 8.05)
GF Value™: £1.41 vs. price of £0.86 (39.2% below fair value)
Industry Position: 17.4% above the Retail - Cyclical median (#688 of 1138)
No single metric tells the full story. See the LSE:JD. stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
JD Sports Fashion PLC is a U.K. retailer of branded sportswear and fashionwear. The company has stores in the United Kingdom, mainland Europe, and outside Europe. The offering includes international brands, such as Adidas, Nike, and The North Face, and own-brand labels, such as McKenzie, Carbrini, Supply & Demand, and The Duffer of St George. The store network consists of various shops: Size?, Footpatrol, Chausport, Sprinter, Scotts, Tessuti, Cloggs, Mainline, and Ultimate Outdoors, among others. Stores are specialized: Footpatrol is a sneaker provider; Size? offers footwear, apparel, and accessories; and Chausport operates throughout France selling international footwear brands, such as Nike.
84GF Score
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WACC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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