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As of today (2026-08-17), Priority Technology Holdings's weighted average cost of capital is 10.63%%. Priority Technology Holdings's ROIC % is 6.43% (calculated using TTM income statement data).
Priority Technology Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.
For a comprehensive WACC calculation, please access the WACC Calculator.
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Priority Technology Holdings's weighted average cost of capital is 10.63%%. Priority Technology Holdings's ROIC % is 6.43% (calculated using TTM income statement data).
Priority Technology Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
Related Terms
Priority Technology Holdings WACC % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Infrastructure subindustry, Priority Technology Holdings's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Priority Technology Holdings WACC % vs Software Industry
For the Software industry and Technology sector, Priority Technology Holdings's WACC % distribution charts can be found below:
* The bar in red indicates where Priority Technology Holdings's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Priority Technology Holdings's market capitalization (E) is €392.413 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Jun. 2026, Priority Technology Holdings's latest one-year quarterly average Book Value of Debt (D) is €871.8878 Mil.
a) weight of equity = E / (E + D) = 392.413 / (392.413 + 871.8878) = 0.3104
b) weight of debt = D / (E + D) = 871.8878 / (392.413 + 871.8878) = 0.6896
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 4.738%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Priority Technology Holdings's beta is 1.6535.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 4.738% + 1.6535 * 6% = 14.659%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Jun. 2026, Priority Technology Holdings's interest expense (positive number) was €76.908 Mil. Its total Book Value of Debt (D) is €871.8878 Mil.
Cost of Debt = 76.908 / 871.8878 = 8.8209%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = -7.257 / 40.89 = -17.75%, which is less than 0%. Therefore it's set to 0%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Priority Technology Holdings (STU:60W) has a WACC % of 10.63% as of Aug. 17, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Priority Technology Holdings and its competitors. This is 39% above median its historical median of 7.65. Over the past decade, Priority Technology Holdings' WACC % has ranged from 1.67 to 12.21. According to the industry distribution chart, Priority Technology Holdings ranks #2039 out of 2926 companies in the Software industry, placing it in the top 69.7%.
Is Priority Technology Holdings' WACC % too high?
Priority Technology Holdings' current WACC % of 10.63% is 39% above median its 10-year median of 7.65. Over the past 10 years, this metric has ranged from a low of 1.67 to a high of 12.21. The Software industry median WACC % is 8.89. Priority Technology Holdings' value of 10.63% is 19.6% above this industry median. Based on the distribution chart, Priority Technology Holdings ranks #2039 out of 2926 companies in the Software industry, which is below the industry midpoint. Overall, Priority Technology Holdings has a GF Score™ of 82/100, reflecting its overall financial health beyond just this single metric.
How does Priority Technology Holdings' WACC % compare to YEXT and AIOT?
According to the Software industry distribution chart, Priority Technology Holdings ranks #2039 out of 2926 companies for WACC %. This places Priority Technology Holdings in the lower half of its industry. The industry median WACC % is 8.89. Priority Technology Holdings' value of 10.63% is 19.6% above this benchmark. Historically, Priority Technology Holdings' own WACC % has ranged from 1.67 to 12.21 over the past decade. While the company's 10-year median is 7.65 vs. the industry median of 8.89, Priority Technology Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Software company?
The median WACC % among Software companies is 8.89, based on 2,926 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Priority Technology Holdings's current WACC % of 10.63% is 19.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Priority Technology Holdings and its competitors. For the Software industry, the median WACC % is 8.89 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Priority Technology Holdings's current WACC % is 10.63%, which is 39% above median its own 10-year median of 7.65. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Priority Technology Holdings stock overvalued right now?
Priority Technology Holdings (STU:60W) has a current WACC % of 10.63%. The stock's GF Value™ is €5.20, compared to a current price of €4.58 — trading 11.9% below its estimated fair value. The current WACC % is 10.63%, which is 39% above median its 10-year median of 7.65 and 19.6% above the Software industry median of 8.89. Priority Technology Holdings' overall GF Score™ is 82/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Priority Technology Holdings (STU:60W), the current WACC % is 10.63% as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Priority Technology Holdings (STU:60W) Overvalued in 2026?
Based on GuruFocus' analysis, Priority Technology Holdings stock appears to be undervalued.
The current stock price of €4.58 is trading 11.9% below its estimated GF Value™ of €5.20.
Key valuation signals for STU:60W:
WACC %: 10.63% (39% above median its 10-year median of 7.65)
GF Value™: €5.20 vs. price of €4.58 (11.9% below fair value)
Industry Position: 19.6% above the Software median (#2039 of 2926)
No single metric tells the full story. See the STU:60W stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Priority Technology Holdings Inc is a fintech company that provides payment and banking-related solutions, including services for collecting, storing, lending, and transferring money for businesses. The company has three reportable segments: i) Merchant Solutions: Provides full-service acquiring and payment-enabled solutions for B2C transactions, ii) Payables: Provides AP automation solutions to corporations, software partners and FIs in addition to improving cash flows by providing instant access to working capital and iii) Treasury Solutions: Provides embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. The majority of the company's revenue is derived from the Merchant Solutions segment.
82GF Score
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