Sougou Shouken CoTSE:7850 -0.23%64 WACC % is 1.64% as of Jul. 05, 2026, which is 56% above its 10-year median of 1.05. GuruFocus rates TSE:7850 with a GF Score™ of 64/100 and a GF Value™ of 円887.22 (Fairly Valued). The stock has 1 warning sign investors should review. Among 1,112 Business Services companies, Sougou Shouken Co ranks better than 93.26% on this metric.
As of today (2026-07-05), Sougou Shouken Co's weighted average cost of capital is 1.64%%. Sougou Shouken Co's ROIC % is 1.77% (calculated using TTM income statement data).
Sougou Shouken Co generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
For a comprehensive WACC calculation, please access the WACC Calculator.
Sougou Shouken Co (TSE:7850) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Sougou Shouken Co's weighted average cost of capital is 1.64%%. Sougou Shouken Co's ROIC % is 1.77% (calculated using TTM income statement data).
Sougou Shouken Co generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
Related Terms
Sougou Shouken Co WACC % Historical Data
* Premium members only.
The historical data trend for Sougou Shouken Co's WACC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Specialty Business Services subindustry, Sougou Shouken Co's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sougou Shouken Co WACC % vs Business Services Industry
For the Business Services industry and Industrials sector, Sougou Shouken Co's WACC % distribution charts can be found below:
* The bar in red indicates where Sougou Shouken Co's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Sougou Shouken Co's market capitalization (E) is 円2615.466 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Jan. 2026, Sougou Shouken Co's latest one-year semi-annual average Book Value of Debt (D) is 円3344.1117 Mil.
a) weight of equity = E / (E + D) = 2615.466 / (2615.466 + 3344.1117) = 0.4389
b) weight of debt = D / (E + D) = 3344.1117 / (2615.466 + 3344.1117) = 0.5611
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 2.65%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Sougou Shouken Co's beta is -0.0235.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 2.65% + -0.0235 * 6% = 2.509%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
As of Jan. 2026, Sougou Shouken Co's interest expense (positive number) was 円42.633 Mil. Its total Book Value of Debt (D) is 円3344.1117 Mil.
Cost of Debt = 42.633 / 3344.1117 = 1.2749%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 76.85 / 308.743 = 24.89%.
Sougou Shouken Co's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.4389
*
2.509%
+
0.5611
*
1.2749%
*
(1 - 24.89%)
=
1.64%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sougou Shouken Co (TSE:7850) has a WACC % of 1.64% as of Jul. 05, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Sougou Shouken Co and its competitors. This is 56% above median its historical median of 1.05. Over the past decade, Sougou Shouken Co's WACC % has ranged from 0.81 to 1.64. According to the industry distribution chart, Sougou Shouken Co ranks #75 out of 1112 companies in the Business Services industry, placing it in the top 6.7%.
Is Sougou Shouken Co's WACC % too high?
Sougou Shouken Co's current WACC % of 1.64% is 56% above median its 10-year median of 1.05. Over the past 10 years, this metric has ranged from a low of 0.81 to a high of 1.64. The Business Services industry median WACC % is 7.24. Sougou Shouken Co's value of 1.64% is 77.3% below this industry median. Based on the distribution chart, Sougou Shouken Co ranks #75 out of 1112 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, Sougou Shouken Co has a GF Score™ of 64/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Sougou Shouken Co's WACC % compare to CTAS and CPRT?
According to the Business Services industry distribution chart, Sougou Shouken Co ranks #75 out of 1112 companies for WACC %. This places Sougou Shouken Co in the top 7% of its industry — outperforming the majority of peers. The industry median WACC % is 7.24. Sougou Shouken Co's value of 1.64% is 77.3% below this benchmark. Historically, Sougou Shouken Co's own WACC % has ranged from 0.81 to 1.64 over the past decade. While the company's 10-year median is 1.05 vs. the industry median of 7.24, Sougou Shouken Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Business Services company?
The median WACC % among Business Services companies is 7.24, based on 1,112 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sougou Shouken Co's current WACC % of 1.64% is 77.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Sougou Shouken Co and its competitors. For the Business Services industry, the median WACC % is 7.24 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sougou Shouken Co's current WACC % is 1.64%, which is 56% above median its own 10-year median of 1.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sougou Shouken Co stock overvalued right now?
Based on GuruFocus' analysis, Sougou Shouken Co (TSE:7850) is currently considered Fairly Valued. The stock's GF Value™ is 円887.22, compared to a current price of 円872.00 — trading 1.7% below its estimated fair value. The current WACC % is 1.64%, which is 56% above median its 10-year median of 1.05 and 77.3% below the Business Services industry median of 7.24. Sougou Shouken Co's overall GF Score™ is 64/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Sougou Shouken Co (TSE:7850), the current WACC % is 1.64% as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sougou Shouken Co (TSE:7850) Overvalued in 2026?
Based on GuruFocus' analysis, Sougou Shouken Co stock appears to be undervalued.
The current stock price of 円872.00 is trading 1.7% below its estimated GF Value™ of 円887.22.
GuruFocus considers Sougou Shouken Co to be Fairly Valued.
Key valuation signals for TSE:7850:
WACC %: 1.64% (56% above median its 10-year median of 1.05)
GF Value™: 円887.22 vs. price of 円872.00 (1.7% below fair value)
Industry Position: 77.3% below the Business Services median (#75 of 1112)
No single metric tells the full story. See the TSE:7850 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sougou Shouken Co Ltd provides commercial printing services in Japan. It is engaged in planning, design, printing, and processing of leaflets, catalogs, posters, DMs, POPs, and publications. Its services include advertising inserts and flyers, POP advertising, Postures, and brochures, among others. It is also involved in printing new year cards and the production of the exhibition, seminar, and various promotional materials for event planning and sales promotion.
64GF Score
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