Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
As of today (2026-08-29), Advantex Marketing International's weighted average cost of capital is 16.01%%. Advantex Marketing International's ROIC % is -10.16% (calculated using TTM income statement data).
Advantex Marketing International earns returns that do not match up to its cost of capital. It will destroy value as it grows.
For a comprehensive WACC calculation, please access the WACC Calculator.
Advantex Marketing International (XCNQ:ADX) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Advantex Marketing International's weighted average cost of capital is 16.01%%. Advantex Marketing International's ROIC % is -10.16% (calculated using TTM income statement data).
Advantex Marketing International earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
Related Terms
Advantex Marketing International WACC % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Advantex Marketing International's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Advantex Marketing International WACC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Advantex Marketing International's WACC % distribution charts can be found below:
* The bar in red indicates where Advantex Marketing International's WACC % falls into.
Advantex Marketing International WACC % Calculation
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Advantex Marketing International's market capitalization (E) is C$1.327 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Mar. 2026, Advantex Marketing International's latest one-year quarterly average Book Value of Debt (D) is C$21.8766 Mil.
a) weight of equity = E / (E + D) = 1.327 / (1.327 + 21.8766) = 0.0572
b) weight of debt = D / (E + D) = 21.8766 / (1.327 + 21.8766) = 0.9428
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 3.42%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Advantex Marketing International's beta is -2.8795.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 3.42% + -2.8795 * 6% = -13.857%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Mar. 2026, Advantex Marketing International's interest expense (positive number) was C$3.898 Mil. Its total Book Value of Debt (D) is C$21.8766 Mil.
Cost of Debt = 3.898 / 21.8766 = 17.8181%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 0 / -2.309 = 0%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Advantex Marketing International (XCNQ:ADX) has a WACC % of 16.01% as of Aug. 29, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Advantex Marketing International and its competitors. This is 10% above median its historical median of 14.59. Over the past decade, Advantex Marketing International's WACC % has ranged from 10.55 to 19.58.
Is Advantex Marketing International's WACC % too high?
Advantex Marketing International's current WACC % of 16.01% is 10% above median its 10-year median of 14.59. Over the past 10 years, this metric has ranged from a low of 10.55 to a high of 19.58. The Media - Diversified industry median WACC % is 7.36. Advantex Marketing International's value of 16.01% is 117.5% above this industry median.
How does Advantex Marketing International's WACC % compare to APP and OMC?
Advantex Marketing International's WACC % of 16.01% can be compared against companies in the Media - Diversified industry. The industry median WACC % is 7.36. Advantex Marketing International's value of 16.01% is 117.5% above this benchmark. Historically, Advantex Marketing International's own WACC % has ranged from 10.55 to 19.58 over the past decade. While the company's 10-year median is 14.59 vs. the industry median of 7.36, Advantex Marketing International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Media - Diversified company?
The median WACC % among Media - Diversified companies is 7.36, based on 1,037 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Advantex Marketing International's current WACC % of 16.01% is 117.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Advantex Marketing International and its competitors. For the Media - Diversified industry, the median WACC % is 7.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Advantex Marketing International's current WACC % is 16.01%, which is 10% above median its own 10-year median of 14.59. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Advantex Marketing International stock overvalued right now?
Advantex Marketing International (XCNQ:ADX) has a current WACC % of 16.01%. The stock's GF Value™ is C$0.01, compared to a current price of C$0.01 — trading 50% below its estimated fair value. The current WACC % is 16.01%, which is 10% above median its 10-year median of 14.59 and 117.5% above the Media - Diversified industry median of 7.36. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Advantex Marketing International (XCNQ:ADX), the current WACC % is 16.01% as of Aug. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Advantex Marketing International Inc is a Canada-based company operating in the marketing services industry. The reportable segments include the Merchant Cash Advance (MCA) program and the Aeroplan program. MCA program the company provides merchants with working capital by the pre-purchase of their future sales/receivables. Aeroplan program is managing rewards accelerator programs for affinity groups through which their members earn bonus rewards on purchases at participating merchants.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
XCNQ:ADX has been successfully added to your 
