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Red White & Bloom BrandsXCNQ:RWB WACC % is 12.76% as of Aug. 29, 2026, which is 3% above its 10-year median of 12.44. The stock has 7 warning signs investors should review. Among 1,019 Drug Manufacturers companies, Red White & Bloom Brands ranks worse than 82.83% on this metric.
As of today (2026-08-29), Red White & Bloom Brands's weighted average cost of capital is 12.76%%. Red White & Bloom Brands's ROIC % is -4.88% (calculated using TTM income statement data).
Red White & Bloom Brands earns returns that do not match up to its cost of capital. It will destroy value as it grows.
For a comprehensive WACC calculation, please access the WACC Calculator.
Red White & Bloom Brands (XCNQ:RWB) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Red White & Bloom Brands's weighted average cost of capital is 12.76%%. Red White & Bloom Brands's ROIC % is -4.88% (calculated using TTM income statement data).
Red White & Bloom Brands earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Drug Manufacturers - Specialty & Generic subindustry, Red White & Bloom Brands's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Red White & Bloom Brands WACC % vs Drug Manufacturers Industry
For the Drug Manufacturers industry and Healthcare sector, Red White & Bloom Brands's WACC % distribution charts can be found below:
* The bar in red indicates where Red White & Bloom Brands's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Red White & Bloom Brands's market capitalization (E) is C$14.118 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Mar. 2026, Red White & Bloom Brands's latest one-year quarterly average Book Value of Debt (D) is C$401.9824 Mil.
a) weight of equity = E / (E + D) = 14.118 / (14.118 + 401.9824) = 0.0339
b) weight of debt = D / (E + D) = 401.9824 / (14.118 + 401.9824) = 0.9661
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 3.42%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Red White & Bloom Brands's beta is -2.0503.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 3.42% + -2.0503 * 6% = -8.8818%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Mar. 2026, Red White & Bloom Brands's interest expense (positive number) was C$61.494 Mil. Its total Book Value of Debt (D) is C$401.9824 Mil.
Cost of Debt = 61.494 / 401.9824 = 15.2977%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = -14.151 / -121.519 = 11.65%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Red White & Bloom Brands (XCNQ:RWB) has a WACC % of 12.76% as of Aug. 29, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Red White & Bloom Brands and its competitors. This is near median its historical median of 12.44. Over the past decade, Red White & Bloom Brands' WACC % has ranged from 2.19 to 18.23. According to the industry distribution chart, Red White & Bloom Brands ranks #844 out of 1019 companies in the Drug Manufacturers industry, placing it in the top 82.8%.
Is Red White & Bloom Brands' WACC % too high?
Red White & Bloom Brands' current WACC % of 12.76% is near median its 10-year median of 12.44. Over the past 10 years, this metric has ranged from a low of 2.19 to a high of 18.23. The Drug Manufacturers industry median WACC % is 8.84. Red White & Bloom Brands' value of 12.76% is 44.3% above this industry median. Based on the distribution chart, Red White & Bloom Brands ranks #844 out of 1019 companies in the Drug Manufacturers industry, which is in the bottom quartile relative to peers.
How does Red White & Bloom Brands' WACC % compare to ZTS?
According to the Drug Manufacturers industry distribution chart, Red White & Bloom Brands ranks #844 out of 1019 companies for WACC %. This places Red White & Bloom Brands in the lower half of its industry. The industry median WACC % is 8.84. Red White & Bloom Brands' value of 12.76% is 44.3% above this benchmark. Historically, Red White & Bloom Brands' own WACC % has ranged from 2.19 to 18.23 over the past decade. While the company's 10-year median is 12.44 vs. the industry median of 8.84, Red White & Bloom Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Drug Manufacturers company?
The median WACC % among Drug Manufacturers companies is 8.84, based on 1,019 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Red White & Bloom Brands's current WACC % of 12.76% is 44.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Red White & Bloom Brands and its competitors. For the Drug Manufacturers industry, the median WACC % is 8.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Red White & Bloom Brands's current WACC % is 12.76%, which is near median its own 10-year median of 12.44. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Red White & Bloom Brands stock overvalued right now?
Based on GuruFocus' analysis, Red White & Bloom Brands (XCNQ:RWB) is currently considered Modestly Undervalued. The stock's GF Value™ is C$0.04, compared to a current price of C$0.03 — trading 25% below its estimated fair value. The current WACC % is 12.76%, which is near median its 10-year median of 12.44 and 44.3% above the Drug Manufacturers industry median of 8.84. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Red White & Bloom Brands (XCNQ:RWB), the current WACC % is 12.76% as of Aug. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Red White & Bloom Brands Inc is a multi-state operator in the United States conducting operations in the legal cannabis industry. The principal activity of the company is the sale of a diverse range of high-quality cannabis-based products delivered through its distribution and retail channels. The company operates twelve licensed adult-use and medical retail dispensaries located in the legal states of Michigan and Florida. The company operates in reportable segments: Corporate segment, Distribution segment, Licensing segment, Retail segment and Other. The key revenue is generated from Distribution segment. Geographically, the company operates in USA and Canada, where majority revenue is generated from USA.
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