Sports Entertainment GroupASX:SEG 64 Dividend Yield % is 5.80% as of Jul. 11, 2026, which is 18% below its 10-year median of 7.11. GuruFocus rates ASX:SEG with a GF Score™ of 64/100 and a GF Value™ of A$0.24 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 397 Media - Diversified companies, Sports Entertainment Group ranks better than 77.33% on this metric.
If a company's dividend payout ratio is too high, its dividend may not be sustainable. The dividend payout ratio of Sports Entertainment Group Ltd is 2.50, which seems too high.
During the past 13 years, the highest Dividend Payout Ratio of Sports Entertainment Group was 2.50. The lowest was 1.14. And the median was 1.14.
During the past 13 years, the highest 3-Year average Dividends Per Share Growth Rate of Sports Entertainment Group was 29.70% per year. The lowest was -2.00% per year. And the median was 15.60% per year.
The growth rate is calculated with least square regression.
For more information regarding to dividend, please check our Dividend Page.
* Please note that "special dividend" is not included in the calculation of dividend per share and related fields.
Sports Entertainment Group (ASX:SEG) Dividend Yield % Explanation
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Broadcasting subindustry, Sports Entertainment Group's Dividend Yield %, along with its competitors' market caps and Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sports Entertainment Group Dividend Yield % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Sports Entertainment Group's Dividend Yield % distribution charts can be found below:
* The bar in red indicates where Sports Entertainment Group's Dividend Yield % falls into.
Sports Entertainment Group Dividend Yield % Calculation
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
Sports Entertainment Group Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
AUD 0.010000
2026-02-24
2026-02-25
2026-03-10
Cash Dividend
semi-annually
AUD:AUD 1.000000
AUD 0.010000
2025-09-15
2025-09-16
2025-09-30
Cash Dividend
annually
AUD:AUD 1.000000
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sports Entertainment Group (ASX:SEG) has a Dividend Yield % of 5.80% as of Jul. 11, 2026. Dividend yield is the ratio of company dividends to the share price. View historical data on Sports Entertainment Group and its competitors. This is 18% below median its historical median of 7.11. Over the past decade, Sports Entertainment Group's Dividend Yield % has ranged from 3.79 to 12.08. According to the industry distribution chart, Sports Entertainment Group ranks #90 out of 397 companies in the Media - Diversified industry, placing it in the top 22.7%.
Is Sports Entertainment Group's Dividend Yield % too high?
Sports Entertainment Group's current Dividend Yield % of 5.80% is 18% below median its 10-year median of 7.11. Over the past 10 years, this metric has ranged from a low of 3.79 to a high of 12.08. The Media - Diversified industry median Dividend Yield % is 3.07. Sports Entertainment Group's value of 5.80% is 88.9% above this industry median. Based on the distribution chart, Sports Entertainment Group ranks #90 out of 397 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Sports Entertainment Group has a GF Score™ of 64/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Sports Entertainment Group's Dividend Yield % compare to NXST?
According to the Media - Diversified industry distribution chart, Sports Entertainment Group ranks #90 out of 397 companies for Dividend Yield %. This places Sports Entertainment Group in the top 23% of its industry — outperforming the majority of peers. The industry median Dividend Yield % is 3.07. Sports Entertainment Group's value of 5.80% is 88.9% above this benchmark. Historically, Sports Entertainment Group's own Dividend Yield % has ranged from 3.79 to 12.08 over the past decade. While the company's 10-year median is 7.11 vs. the industry median of 3.07, Sports Entertainment Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Dividend Yield % for a Media - Diversified company?
The median Dividend Yield % among Media - Diversified companies is 3.07, based on 397 companies in the industry. Companies in the top quartile (top 25%) have a Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sports Entertainment Group's current Dividend Yield % of 5.80% is 88.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Dividend Yield % mean?
A high Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Dividend yield is the ratio of company dividends to the share price. View historical data on Sports Entertainment Group and its competitors. For the Media - Diversified industry, the median Dividend Yield % is 3.07 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sports Entertainment Group's current Dividend Yield % is 5.80%, which is 18% below median its own 10-year median of 7.11. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sports Entertainment Group stock overvalued right now?
Based on GuruFocus' analysis, Sports Entertainment Group (ASX:SEG) is currently considered Significantly Overvalued. The stock's GF Value™ is A$0.24, compared to a current price of A$0.35 — trading 43.8% above its estimated fair value. The current Dividend Yield % is 5.80%, which is 18% below median its 10-year median of 7.11 and 88.9% above the Media - Diversified industry median of 3.07. Sports Entertainment Group's overall GF Score™ is 64/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Dividend Yield % calculated?
Dividend Yield % is calculated from a company's financial statements. For Sports Entertainment Group (ASX:SEG), the current Dividend Yield % is 5.80% as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sports Entertainment Group (ASX:SEG) Overvalued in 2026?
Based on GuruFocus' analysis, Sports Entertainment Group stock appears to be overvalued.
The current stock price of A$0.35 is trading 43.8% above its estimated GF Value™ of A$0.24.
GuruFocus considers Sports Entertainment Group to be Significantly Overvalued.
Key valuation signals for ASX:SEG:
Dividend Yield %: 5.80% (18% below median its 10-year median of 7.11)
GF Value™: A$0.24 vs. price of A$0.35 (43.8% above fair value)
Industry Position: 88.9% above the Media - Diversified median (#90 of 397)
No single metric tells the full story. See the ASX:SEG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sports Entertainment Group Ltd is a multi-platform content and entertainment group with interests in broadcasting, publishing, and other digital assets. The company delivers brand stories to national, metropolitan, and regional audiences via multiple platforms, including radio, print, television, and other events.
64GF Score
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