Aflac Inc (AFL, Financial) announced on January 16, 2025, the success of its inaugural internship program in collaboration with the Savannah College of Art and Design (SCAD) and creative agency Dagger. The program culminated in the production of a national television advertisement titled "Duck Dunk," featuring prominent sports figures. This initiative underscores Aflac's dedication to promoting equity in sports and nurturing creative talent. The company plans to expand the program in 2025, offering new opportunities for aspiring creatives.
Positive Aspects
- The "Duck Dunk" ad features an all-star lineup, enhancing its appeal and reach.
- Aflac's commitment to equity in sports is demonstrated by matching prize money for WNBA players.
- The internship program provides real-world experience and exposure for SCAD students.
- Plans to expand the program in 2025 indicate its success and potential for growth.
Negative Aspects
- The program's expansion is limited to a small number of new interns, potentially restricting broader participation.
- There may be challenges in maintaining the quality and impact of future ads as the program scales.
Financial Analyst Perspective
From a financial standpoint, Aflac's partnership with SCAD and Dagger represents a strategic investment in brand equity and corporate social responsibility. By aligning with cultural and social values, such as equity in sports, Aflac enhances its brand image, potentially leading to increased customer loyalty and market share. The initiative also reflects a forward-thinking approach to marketing, leveraging fresh talent to stay relevant in a competitive industry.
Market Research Analyst Perspective
The collaboration between Aflac, SCAD, and Dagger is a noteworthy example of how companies can engage with younger demographics through innovative partnerships. By tapping into the creative potential of SCAD students, Aflac not only gains fresh perspectives but also strengthens its position as a socially responsible brand. This approach could set a precedent for other companies looking to connect with Gen Z and millennial audiences, who value authenticity and social impact.
Frequently Asked Questions
Q: What is the "Duck Dunk" ad about?
A: The "Duck Dunk" ad is a national television commercial produced by SCAD interns in partnership with Aflac and Dagger, featuring sports celebrities and promoting equity in sports.
Q: How does Aflac support equity in sports?
A: Aflac has committed to matching the prize money for WNBA competition winners to ensure equal recognition and rewards compared to their male counterparts.
Q: What opportunities does the internship program offer?
A: The program offers positions in Art Direction, Copywriting, Design, and Content Creation, providing hands-on agency experience and the chance to work on real-world projects.
Q: When and where is the recruitment visit for the 2025 internship program?
A: Aflac and Dagger will be at SCAD Atlanta on January 21, 2025, for a recruitment visit.
Read the original press release here.
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