Adobe (ADBE, Financials) said Wednesday that The Estée Lauder Companies (EL, Financials) is integrating its Firefly generative AI to enhance digital marketing content production.
The action fits ELC's Beauty Reimagined approach, which emphasizes innovation and quickening of time to market.
Using Adobe Firefly Services, a package of creative and generative artificial intelligence technologies, the partnership seeks to automate repetitive chores such as resizing and reformatting marketing materials. An Adobe poll shows that over two-thirds of marketers see a five-fold rise in content demand by 2026, underscoring the increasing requirement of automation in content generation.
While content creation still requires resources, ELC added that the beauty sector's first concern is maintaining exposure across digital channels. The corporation pointed out that generative artificial intelligence is supposed to lower manual labor and free designers to concentrate on creative growth.
ELC is also updating its Digital Asset Management system with Adobe Experience Manager Assets as part of the program; the business said this would help with better content management and retrieval. The technology is meant to boost asset tracking, speed uploads, and search capability.
With brands like Clinique, Jo Malone London, La Mer, and Estée Lauder among its worldwide portfolio, the alliance underlines ELC's larger commitment in AI-driven marketing solutions to maximize customer interaction.
