- AudienceXpress, a division of Comcast Advertising, launches AudienceXtn to enhance audience targeting for marketers.
- The platform uses Comcast's first-party data for comprehensive audience engagement across multiscreen TV.
- Brands can input campaign goals directly on AudienceXpress.com to access the new solution.
AudienceXpress, part of Comcast Advertising, has introduced AudienceXtn, an innovative incremental reach solution designed to optimize audience targeting for marketers during the upfront season. This new platform leverages Comcast's extensive first-party data, allowing brands and agencies to efficiently engage with their most receptive audiences across the premium video ecosystem.
Chris Harris, Head of Sales at AudienceXpress, emphasized the need for an effective tool to address market fragmentation. "Built on top of AudienceXpress's automated video media buying platform, AudienceXtn provides an agnostic, full-funnel solution powered by Comcast viewership data to empower brands to engage with their audiences wherever they are consuming content," Harris stated.
Clients of AudienceXpress can directly input their campaign objectives on AudienceXpress.com, with the assistance of a dedicated sales executive to effectively launch and optimize their media plans. This initiative is aimed at helping marketers achieve precise audience engagement in a fragmented digital landscape, ensuring effective reach and performance at every campaign stage.
Comcast Corporation (CMCSA, Financial), headquartered in Philadelphia, continues to expand its capabilities in the telecom services sector, which is reflected in its recent launches and strategic partnerships. The company maintains a significant market presence, with a market cap of $132.88 billion and an institutional ownership rate of 89.08%.
