Formula 1 (FWONA, Financials) is no longer just a racing brand; it's becoming one of the fastest-growing names in global sports media — and analysts say it's still early in the race.
With Netflix's Drive to Survive entering season 7 and Apple's Brad Pitt F1 movie drawing headlines, Liberty Media's motorsport property is riding a wave of mainstream momentum. FWONA and FWONK shares are already up more than 12% this year; analysts think there's more room to run.
The real engine? A looming bidding war for U.S. broadcast rights. The current ESPN-Sky Sports deal ends this year; F1 is reportedly seeking $150 million annually, up from $90 million. Disney may walk — but Netflix, Apple, Amazon, and Comcast are circling. Whoever wins, F1 cashes in.
Pivotal Research set a $125 price target on FWONK; Susquehanna's at $121. Benchmark also rates it a Buy, pointing to F1's planned acquisition of MotoGP — a move that could supercharge long-term earnings.
The upcoming spin-off of Liberty Live, which owns a stake in Live Nation, adds another kicker; once complete, investors will get a cleaner view of Formula 1's financials — no more cross-holding clutter.
F1 is projecting over 20% EPS growth in both 2026 and 2027; that's rare air for any media property. With global sponsorships, long-term contracts, and minimal macro drag, the business looks built to last.
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