On July 10, 2025, Roku (ROKU, Financial) received an upgrade in its stock rating from KeyBanc. Analyst Justin Patterson, associated with KeyBanc, elevated the rating from "Sector Weight" to "Overweight". This upgrade signals increased confidence in Roku's market performance.
In conjunction with the rating upgrade, KeyBanc announced a new price target for Roku (ROKU, Financial). The adjusted price target is now set at USD 115.00. Previously, there was no set price target. This update reflects a positive outlook for the company's near-term stock performance.
The adjustment in the stock rating and the introduction of a new price target indicate a promising trajectory for Roku (ROKU, Financial) in the upcoming months. Investors might view this as a favorable sign of potential growth and market opportunity.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 28 analysts, the average target price for Roku Inc (ROKU, Financial) is $90.30 with a high estimate of $130.00 and a low estimate of $60.00. The average target implies an upside of 1.88% from the current price of $88.63. More detailed estimate data can be found on the Roku Inc (ROKU) Forecast page.
Based on the consensus recommendation from 33 brokerage firms, Roku Inc's (ROKU, Financial) average brokerage recommendation is currently 2.2, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Roku Inc (ROKU, Financial) in one year is $92.95, suggesting a upside of 4.87% from the current price of $88.63. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Roku Inc (ROKU) Summary page.
