Roku (ROKU) GF Value : $83.78 (As of Mar. 25, 2025)

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What is Roku GF Value?

As of today (2025-03-25), Roku's share price is $81.23. Roku's GF Value is $83.78. Therefore, Roku's Price-to-GF-Value for today is 0.97. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Roku is Fairly Valued.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

Roku (NAS:ROKU) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

Roku's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	81.23	/	83.78
	=	0.97

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Roku GF Value Related Terms

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Roku Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Roku Inc (NAS:ROKU) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

ROKU:Mexico 1ROKU:Italy 0KXI:UK R35:Germany R1KU34:Brazil

Address

1173 Coleman Avenue, San Jose, CA, USA, 95110

Website

https://www.roku.com

Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

Executives

Charles Collier	officer: President, Roku Media	1155 COLEMAN AVE, SAN JOSE CA 95110
Matthew C. Banks	officer: VP, Corp Controller & CAO	1155 COLEMAN AVE, SAN JOSE CA 95110
Jeff Hastings	director	AVID TECHNOLOGY, INC., ONE PARK WEST, TEWKSBURY MA 01876
Dan Jedda	officer: CFO	C/O STITCH FIX, INC., 1 MONTGOMERY STREET, SUITE 1500, SAN FRANCISCO CA 94104
Anthony J. Wood	director, 10 percent owner, officer: CEO and Chairman BOD	C/O ROKU, INC., 150 WINCHESTER CIRCLE, LOS GATOS CA 95032
Gilbert Fuchsberg	officer: SVP, Corporate Development	1155 COLEMAN AVE, SAN JOSE CA 95110
Stephen H Kay	officer: SVP General Counsel, Secretary	6922 HOLLYWOOD BLVD., 12TH FLOOR, LOS ANGELES CA 90028
Mai Fyfield	director	C/O ROKU, INC., 150 WINCHESTER CIRCLE, LOS GATOS CA 95032
Jeffrey M Blackburn	director	PO BOX 81226, SEATTLE WA 98108-1226
Mustafa Ozgen	officer: President, Devices	150 WINCHESTER CIRCLE, LOS GATOS CA 95032
Gidon Katz	officer: President, Consumer Experience	1155 COLEMAN AVE, SAN JOSE CA 95110
Ray A. Rothrock	director	3340 HILLVIEW AVENUE, PALO ALTO CA 94304
Ravi Ahuja	director	C/O TWENTY-FIRST CENTURY FOX, INC., 1211 AVENUE OF THE AMERICAS, NEW YORK NY 10036
Gina Luna	director	24955 INTERSTATE 45 N, THE WOODLANDS TX 77380
Laurie Simon Hodrick	director	C/O 655 BROAD STREET, NEWARK NJ 07102