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Average Daily Rate (USD) is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. Higher ADR is better. However, it does not tell the complete story about a hotel’s revenue.
Choice Hotels International's Average Daily Rate (USD) for the quarter that ended in Mar. 2026 was 90.73
, which lower from pervious quarter (Dec. 2025)'s result by 1.59%.
Choice Hotels International's Average Daily Rate (USD) for the annual that ended in Dec. 2025 was 95.05
, which lower from pervious year (Dec. 2024)'s result by 1.68%.
The historical rank and industry rank for Choice Hotels International's Average Daily Rate (USD) or its related term are showing as below:
CHH's Average Daily Rate (USD) is not ranked *
in the Travel & Leisure industry.
Industry Median: * Ranked among companies with meaningful Average Daily Rate (USD) only.
Choice Hotels International (NYSE:CHH) Average Daily Rate (USD) Explanation
Average Daily Rate (USD) is a key performance indicator widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day.
Average Daily Rate (USD) is calculated by taking the average revenue earned from rooms and dividing it by the number of rooms sold, excluding complimentary rooms and rooms occupied by staff. A rising ADR suggests that a hotel is increasing the money it's making from renting out rooms. The ADR can be compared against its historical values to get the trends and determine the hotel’s performance.
However, The ADR does not tell the complete story about a hotel’s revenue, as it does not subtract charges such as commissions and rebates. It’s usually combined with Revenue per Available Room (USD) and Average Occupancy Rate % to measure the operating performance of a hotel.
Choice Hotels International Average Daily Rate (USD) Related Terms
Choice Hotels International Average Daily Rate (USD) Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Choice Hotels International Average Daily Rate (USD) Chart
CHH vs WH, CVEO, GHG: Average Daily Rate (USD) Comparison
For the Lodging subindustry, Choice Hotels International's Average Daily Rate (USD), along with its competitors' market caps and Average Daily Rate (USD) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Choice Hotels International (NYSE:CHH) Average Daily Rate (USD) Calculation
Average Daily Rate (USD) is calculated as
Average Daily Rate (USD)
=
Average Rooms Revenue Earned
/
Number of Rooms Sold
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Frequently Asked Questions
What does a Average Daily Rate (USD) of 90.73 mean?
Choice Hotels International (CHH) has a Average Daily Rate (USD) of 90.73 as of Mar. 2026. Average Daily Rate is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. View historical data on Choice Hotels International and its competitors.
Is Choice Hotels International's Average Daily Rate (USD) too high?
Choice Hotels International's current Average Daily Rate (USD) is 90.73. Overall, Choice Hotels International has a GF Score™ of 85/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Choice Hotels International's Average Daily Rate (USD) compare to WH and CVEO?
Choice Hotels International's Average Daily Rate (USD) of 90.73 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Average Daily Rate (USD) for a Travel & Leisure company?
A good Average Daily Rate (USD) depends on the Travel & Leisure industry context. However, Average Daily Rate (USD) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Average Daily Rate (USD) mean?
A high Average Daily Rate (USD) can signal that a stock is expensive relative to its fundamentals. Average Daily Rate is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. View historical data on Choice Hotels International and its competitors. Choice Hotels International's current Average Daily Rate (USD) is 90.73. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Choice Hotels International stock overvalued right now?
Based on GuruFocus' analysis, Choice Hotels International (CHH) is currently considered Modestly Undervalued. The stock's GF Value™ is $136.13, compared to a current price of $110.60 — trading 18.8% below its estimated fair value. The current Average Daily Rate (USD) is 90.73. Choice Hotels International's overall GF Score™ is 85/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Average Daily Rate (USD) calculated?
Average Daily Rate (USD) is calculated from a company's financial statements. For Choice Hotels International (CHH), the current Average Daily Rate (USD) is 90.73 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Choice Hotels International (CHH) Overvalued in 2026?
Based on GuruFocus' analysis, Choice Hotels International stock appears to be undervalued.
The current stock price of $110.60 is trading 18.8% below its estimated GF Value™ of $136.13.
GuruFocus considers Choice Hotels International to be Modestly Undervalued.
Key valuation signals for CHH:
Average Daily Rate (USD): 90.73
GF Value™: $136.13 vs. price of $110.60 (18.8% below fair value)
No single metric tells the full story. See the CHH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
At year-end 2025, Choice Hotels operated 657,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (27% of the company's total rooms), while Ascend and Cambria (10%) are lifestyle and select-service brands, and WoodSpring (5%) is the company's largest extended-stay brand. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2025.
85GF Score
Get the complete analysis for CHH
Average Daily Rate (USD) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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