CHH (Choice Hotels International) Cyclically Adjusted PB Ratio: (As of Aug. 04, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CHH Choice Hotels International Inc CHH
85 GF Score
Price $108.61
GF Value $136.13
Valuation Modestly Undervalued
! 4 Warning Signs
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What is Choice Hotels International Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Choice Hotels International  (NYSE:CHH) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Choice Hotels International Cyclically Adjusted PB Ratio Related Terms


Choice Hotels International Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Choice Hotels International's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Choice Hotels International Cyclically Adjusted PB Ratio Chart

Choice Hotels International Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Choice Hotels International Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

CHH vs WH, CVEO, GHG: Cyclically Adjusted PB Ratio Comparison

For the Lodging subindustry, Choice Hotels International's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Choice Hotels International Cyclically Adjusted PB Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Choice Hotels International's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Choice Hotels International's Cyclically Adjusted PB Ratio falls into.


CHH
85GF Score
Choice Hotels International Inc CHH
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Choice Hotels International Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Choice Hotels International's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Choice Hotels International's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=3.013/330.2130*330.2130
=3.013

Current CPI (Mar. 2026) = 330.2130.

Choice Hotels International Quarterly Data

Book Value per Share CPI Adj_Book
201606 -6.663 241.018 -9.129
201609 -6.015 241.428 -8.227
201612 -5.530 241.432 -7.564
201703 -5.182 243.801 -7.019
201706 -4.471 244.955 -6.027
201709 -3.541 246.819 -4.737
201712 -4.562 246.524 -6.111
201803 -4.587 249.554 -6.070
201806 -3.601 251.989 -4.719
201809 -2.989 252.439 -3.910
201812 -3.301 251.233 -4.339
201903 -3.331 254.202 -4.327
201906 -2.202 256.143 -2.839
201909 -1.018 256.759 -1.309
201912 -0.422 256.974 -0.542
202003 -0.792 258.115 -1.013
202006 -0.772 257.797 -0.989
202009 -0.386 260.280 -0.490
202012 -0.104 260.474 -0.132
202103 0.346 264.877 0.431
202106 1.886 271.696 2.292
202109 3.813 274.310 4.590
202112 4.781 278.802 5.663
202203 5.642 287.504 6.480
202206 7.471 296.311 8.326
202209 5.291 296.808 5.886
202212 2.963 296.797 3.297
202303 0.919 301.836 1.005
202306 1.082 305.109 1.171
202309 1.448 307.789 1.553
202312 0.719 306.746 0.774
202403 0.136 312.332 0.144
202406 -3.100 314.175 -3.258
202409 -2.048 315.301 -2.145
202412 -0.966 315.605 -1.011
202503 -1.372 319.799 -1.417
202506 -0.567 322.561 -0.580
202509 3.237 324.800 3.291
202512 3.940 324.054 4.015
202603 3.013 330.213 3.013

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Choice Hotels International (CHH) Overvalued in 2026?

Based on GuruFocus' analysis, Choice Hotels International stock appears to be undervalued. The current stock price of $108.61 is trading 20.2% below its estimated GF Value™ of $136.13. GuruFocus considers Choice Hotels International to be Modestly Undervalued.

Key valuation signals for CHH:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: $136.13 vs. price of $108.61 (20.2% below fair value)
  • GF Score™: 85/100 with 4 warning signs

No single metric tells the full story. See the CHH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Choice Hotels International Business Description

Other Exchanges CZH:Germany
Address 915 Meeting Street, Suite 600, North Bethesda, MD, USA, 20852
At year-end 2025, Choice Hotels operated 657,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (27% of the company's total rooms), while Ascend and Cambria (10%) are lifestyle and select-service brands, and WoodSpring (5%) is the company's largest extended-stay brand. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2025.
85GF Score

Get the complete analysis for CHH

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$108.61
Price
$136.13
GF Value