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Average Daily Rate (USD) is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. Higher ADR is better. However, it does not tell the complete story about a hotel’s revenue.
Sunstone Hotel Investors's Average Daily Rate (USD) for the quarter that ended in Jun. 2026 was 339.71
, which lower from pervious quarter (Mar. 2026)'s result by 1.25%.
Sunstone Hotel Investors's Average Daily Rate (USD) for the annual that ended in Dec. 2025 was 317.00
, which higher from pervious year (Dec. 2024)'s result by 38.01%.
The historical rank and industry rank for Sunstone Hotel Investors's Average Daily Rate (USD) or its related term are showing as below:
SHO's Average Daily Rate (USD) is not ranked *
in the REITs industry.
Industry Median: * Ranked among companies with meaningful Average Daily Rate (USD) only.
Sunstone Hotel Investors (NYSE:SHO) Average Daily Rate (USD) Explanation
Average Daily Rate (USD) is a key performance indicator widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day.
Average Daily Rate (USD) is calculated by taking the average revenue earned from rooms and dividing it by the number of rooms sold, excluding complimentary rooms and rooms occupied by staff. A rising ADR suggests that a hotel is increasing the money it's making from renting out rooms. The ADR can be compared against its historical values to get the trends and determine the hotel’s performance.
However, The ADR does not tell the complete story about a hotel’s revenue, as it does not subtract charges such as commissions and rebates. It’s usually combined with Revenue per Available Room (USD) and Average Occupancy Rate % to measure the operating performance of a hotel.
Sunstone Hotel Investors Average Daily Rate (USD) Related Terms
Sunstone Hotel Investors Average Daily Rate (USD) Historical Data
* Premium members only.
The historical data trend for Sunstone Hotel Investors's Average Daily Rate (USD) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sunstone Hotel Investors Average Daily Rate (USD) Chart
SHO vs PEB, XHR, RLJ: Average Daily Rate (USD) Comparison
For the REIT - Hotel & Motel subindustry, Sunstone Hotel Investors's Average Daily Rate (USD), along with its competitors' market caps and Average Daily Rate (USD) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sunstone Hotel Investors (NYSE:SHO) Average Daily Rate (USD) Calculation
Average Daily Rate (USD) is calculated as
Average Daily Rate (USD)
=
Average Rooms Revenue Earned
/
Number of Rooms Sold
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Frequently Asked Questions
What does a Average Daily Rate (USD) of 339.71 mean?
Sunstone Hotel Investors (SHO) has a Average Daily Rate (USD) of 339.71 as of Jun. 2026. Average Daily Rate is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. View historical data on Sunstone Hotel Investors and its competitors.
Is Sunstone Hotel Investors' Average Daily Rate (USD) too high?
Sunstone Hotel Investors' current Average Daily Rate (USD) is 339.71. Overall, Sunstone Hotel Investors has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Sunstone Hotel Investors' Average Daily Rate (USD) compare to PEB and XHR?
Sunstone Hotel Investors' Average Daily Rate (USD) of 339.71 can be compared against companies in the REITs industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Average Daily Rate (USD) for a REITs company?
A good Average Daily Rate (USD) depends on the REITs industry context. However, Average Daily Rate (USD) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Average Daily Rate (USD) mean?
A high Average Daily Rate (USD) can signal that a stock is expensive relative to its fundamentals. Average Daily Rate is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. View historical data on Sunstone Hotel Investors and its competitors. Sunstone Hotel Investors's current Average Daily Rate (USD) is 339.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sunstone Hotel Investors stock overvalued right now?
Based on GuruFocus' analysis, Sunstone Hotel Investors (SHO) is currently considered Fairly Valued. The stock's GF Value™ is $11.15, compared to a current price of $10.93 — trading 2% below its estimated fair value. The current Average Daily Rate (USD) is 339.71. Sunstone Hotel Investors' overall GF Score™ is 77/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Average Daily Rate (USD) calculated?
Average Daily Rate (USD) is calculated from a company's financial statements. For Sunstone Hotel Investors (SHO), the current Average Daily Rate (USD) is 339.71 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sunstone Hotel Investors (SHO) Overvalued in 2026?
Based on GuruFocus' analysis, Sunstone Hotel Investors stock appears to be undervalued.
The current stock price of $10.93 is trading 2% below its estimated GF Value™ of $11.15.
GuruFocus considers Sunstone Hotel Investors to be Fairly Valued.
Key valuation signals for SHO:
Average Daily Rate (USD): 339.71
GF Value™: $11.15 vs. price of $10.93 (2% below fair value)
No single metric tells the full story. See the SHO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sunstone Hotel Investors Inc is a real estate investment trust that acquires, owns, manages, and renovates the full-service hotel and select-service hotel properties across various states in the United States. Its firm's portfolio consists upper upscale and luxury hotels located in convention, resort destination and urban markets. Its majority of the hotels operate under a brand owned by Marriott, Hilton, Hyatt, Four Seasons or Montage. It operates geographically in California which generates the majority of its revenue; Florida; and Hawaii. The company's sole source of income is hotel revenue from its Hotel Ownership Segment.
77GF Score
Get the complete analysis for SHO
Average Daily Rate (USD) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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