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Average Occupancy Rate % is the percentage of occupied rooms in the property at a given time. It measures the ratio of occupied to total usable rental space. For hotel hospitality industry, a higher occupancy rate is better.
Sunstone Hotel Investors's Average Occupancy Rate % for the quarter that ended in Jun. 2026 was 77.60%
, which is higher than
74.10% for the pervious quarter ended in Mar. 2026.
Sunstone Hotel Investors's Average Occupancy Rate % for the annual that ended in Dec. 2025 was 68.70%
, which is lower than
68.80% for the pervious year ended in Dec. 2024.
The historical rank and industry rank for Sunstone Hotel Investors's Average Occupancy Rate % or its related term are showing as below:
SHO's Average Occupancy Rate % is not ranked *
in the REITs industry.
Industry Median: * Ranked among companies with meaningful Average Occupancy Rate % only.
Sunstone Hotel Investors (NYSE:SHO) Average Occupancy Rate % Explanation
Average Occupancy Rate % is the percentage of occupied rooms to the total amount of available rooms in the hotel at a given time. It is one of the most high-level indicators of the hotel business, providing an indication of anticipated cash flows.
For hotel business, a higher occupancy rate is better. Hotels with low occupancy rates often have worse profitability than similar properties with high occupancy rates, since they have to spend time and money to find additional guests and face the risk of not making money but still having to pay maintenance costs and taxes. In some cases, a low occupancy rate indicates inefficient hotel management.
Applying length of stay (LOS) restrictions is the best way to increase the occupancy rate. Hotels can also improve their occupancy rate by improving the service or investing in advertisement. However, the occupancy rate is also decided by the location of the hotel and the season.
Sunstone Hotel Investors Average Occupancy Rate % Related Terms
Sunstone Hotel Investors Average Occupancy Rate % Historical Data
* Premium members only.
The historical data trend for Sunstone Hotel Investors's Average Occupancy Rate % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sunstone Hotel Investors Average Occupancy Rate % Chart
SHO vs PEB, XHR, RLJ: Average Occupancy Rate % Comparison
For the REIT - Hotel & Motel subindustry, Sunstone Hotel Investors's Average Occupancy Rate %, along with its competitors' market caps and Average Occupancy Rate % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sunstone Hotel Investors (NYSE:SHO) Average Occupancy Rate % Calculation
Average Occupancy Rate % is calculated as
Average Occupancy Rate %
=
Number of Occupied Rooms
/
Number of Available Rooms
*
100%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Frequently Asked Questions
What does a Average Occupancy Rate % of 77.60% mean?
Sunstone Hotel Investors (SHO) has a Average Occupancy Rate % of 77.60% as of Jun. 2026. Average Occupancy Rate is the percentage of occupied rooms in the property at a given time. View historical data on Sunstone Hotel Investors and its competitors.
Is Sunstone Hotel Investors' Average Occupancy Rate % too high?
Sunstone Hotel Investors' current Average Occupancy Rate % is 77.60%. Overall, Sunstone Hotel Investors has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Sunstone Hotel Investors' Average Occupancy Rate % compare to PEB and XHR?
Sunstone Hotel Investors' Average Occupancy Rate % of 77.60% can be compared against companies in the REITs industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Average Occupancy Rate % for a REITs company?
A good Average Occupancy Rate % depends on the REITs industry context. However, Average Occupancy Rate % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Average Occupancy Rate % mean?
A high Average Occupancy Rate % can signal that a stock is expensive relative to its fundamentals. Average Occupancy Rate is the percentage of occupied rooms in the property at a given time. View historical data on Sunstone Hotel Investors and its competitors. Sunstone Hotel Investors's current Average Occupancy Rate % is 77.60%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sunstone Hotel Investors stock overvalued right now?
Based on GuruFocus' analysis, Sunstone Hotel Investors (SHO) is currently considered Fairly Valued. The stock's GF Value™ is $11.15, compared to a current price of $10.93 — trading 2% below its estimated fair value. The current Average Occupancy Rate % is 77.60%. Sunstone Hotel Investors' overall GF Score™ is 77/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Average Occupancy Rate % calculated?
Average Occupancy Rate % is calculated from a company's financial statements. For Sunstone Hotel Investors (SHO), the current Average Occupancy Rate % is 77.60% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sunstone Hotel Investors (SHO) Overvalued in 2026?
Based on GuruFocus' analysis, Sunstone Hotel Investors stock appears to be undervalued.
The current stock price of $10.93 is trading 2% below its estimated GF Value™ of $11.15.
GuruFocus considers Sunstone Hotel Investors to be Fairly Valued.
Key valuation signals for SHO:
Average Occupancy Rate %: 77.60%
GF Value™: $11.15 vs. price of $10.93 (2% below fair value)
No single metric tells the full story. See the SHO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sunstone Hotel Investors Inc is a real estate investment trust that acquires, owns, manages, and renovates the full-service hotel and select-service hotel properties across various states in the United States. Its firm's portfolio consists upper upscale and luxury hotels located in convention, resort destination and urban markets. Its majority of the hotels operate under a brand owned by Marriott, Hilton, Hyatt, Four Seasons or Montage. It operates geographically in California which generates the majority of its revenue; Florida; and Hawaii. The company's sole source of income is hotel revenue from its Hotel Ownership Segment.
77GF Score
Get the complete analysis for SHO
Average Occupancy Rate % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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